First Thursday Curry Club identity
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Overview
The First Thursday Curry Club (FTCC) is a rapidly expanding, international series of regular invitation-only events. In multiple cities, monthly gatherings at bars are followed by casual prix fixe dining at an Indian, Nepalese, Pakistani or Sri Lankan curry restaurant. The executive, entrepreneur and expatriate attendees, experience a great camaraderie.
The initiative of a dynamic New Zealand businessman, the FTCC is preparing to expand the concept globally.
Digital Tsunami was commissioned to produce a powerful, unique and evocative identity. A logo was developed by a European designer, who is a former McCann Erickson Creative Director. His rationale:
“The mark of the First Thursday Curry Club is an elephant holding a curry leaf, portraying the social aspect of the curry club. Elephants are very social creatures as they travel in herds. The fact that the elephant is elevated, shows the status that curry club members hold in society, while the building represents both the origins of the curry and also a meeting place“.
Details
| Client: | First Thursday Curry Club |
| Solution/s: | branding, identity |
| Sector/s: | association, hospitality |
| Region/s: | Asia/Pacific |
| Language/s: | English |
| Scope: | logo design |
| Features | creative liaison |
From Our Clients
Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.
Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.
Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.