Helping Hand 2016 print campaignFebruary 20, 2016
The Helping Hand charity provides community support to enable elderly people in Hong Kong to enjoy a rich and dignified life.
Since 1978, when it was founded as a community initiative to assist 100 elderly men living in abject conditions, Helping Hand has rehoused over 8,000 elderly people. In addition to ‘Care Homes’, ‘Housing for the Elderly’ units, a ‘Holiday Centre’ in Sai Kung, and a ‘China Home’ in Zhaoqing, Helping Hand also provides physiotherapy, occupational therapy and rehabilitative services to improve the quality of life and physical well-being of Hong Kong seniors.
Every year, Helping Hand’s primary fund-raising appeal is a city-wide print campaign, which exhorts the community to buy boxes of cookies. Billboards and posters appear throughout the network of Mass Transit Railway (MTR) stations, other public transport entities, shopping centres and retailers.
Since 1998, Digital Tsunami Head of Production Andy Chan, has supported Helping Hand by producing photographic sessions with much-loved Hong Kong singer-songwriter and actor, Jacky Cheung.
Digital Tsunami is delighted to continue to contribute to this valuable initiative.
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Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.
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