Helping Hand 2016 print campaign

The Helping Hand charity provides community support to enable elderly people in Hong Kong to enjoy a rich and dignified life.

Since 1978, when it was founded as a community initiative to assist 100 elderly men living in abject conditions, Helping Hand has rehoused over 8,000 elderly people. In addition to ‘Care Homes’, ‘Housing for the Elderly’ units, a ‘Holiday Centre’ in Sai Kung, and a ‘China Home’ in Zhaoqing, Helping Hand also provides physiotherapy, occupational therapy and rehabilitative services to improve the quality of life and physical well-being of Hong Kong seniors.

Every year, Helping Hand’s primary fund-raising appeal is a city-wide print campaign, which exhorts the community to buy boxes of cookies. Billboards and posters appear throughout the network of Mass Transit Railway (MTR) stations, other public transport entities, shopping centres and retailers.

Since 1998, Digital Tsunami Head of Production Andy Chan, has supported Helping Hand by producing photographic sessions with much-loved Hong Kong singer-songwriter and actor, Jacky Cheung.

Digital Tsunami is delighted to continue to contribute to this valuable initiative.

helpinghand.org.hk

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