Brands with the greatest volume of human interactions are rapidly adopting technology which accelerate transaction speed whilst retaining utmost safety and security. A perfect example of a high value, high volume and rapid transaction is the airline boarding pass. Millions of travellers board aircraft every single day. Ensuring faster and more accurate boarding converts to …Read More…
Throughout the exhibition halls of 2013 CeBIT Australia one trend showed considerable growth compared to 2012. The number of QR codes. On business cards, booth displays and print documents, QR codes were dramatically in evidence. Although developed nearly 20 years ago, by Toyota subsidiary Denso Wave, for streamlined scanning of automotive parts during manufacture, the QR code still retains an innovative impact. It offers …Read More…
Newsprint has become a Point of Purchase. What could be easier than pointing your smartphone at a QR code in newspaper ad to buy the product? QR codes have been around for many years. We are becoming accustomed to seeing them in magazines, on products and retail storefronts. They are even appearing on business cards, …Read More…
