Optim truck wrap

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Overview

Optim is an Australian logistics provider delivering global solutions for high value and time-critical transport challenges.

Since acquired by current management in 2016, Digital Tsunami has closely collaborated with Optim to refresh the brand identity and ensure consistency across all online and print collaterals.

The latest design task has been ‘wrap’ artwork for the cab, aerodynamic roof fairing and rear doors of an Isuzu Tautliner pantech truck. Extending a concept design included in the original identity presentation; body panels display a solid corporate blue background with white logo, wordmark and brandline, over the ‘watermark’ of a cropped, oversize, icon. The curtain sides of the Tautliner are blue, ensuring a bold overall appearance.

As with all the most powerful identities, the icon combines literal and symbolic elements. The origin is the capital ‘O’ of Optim; the circular wheels of vehicles in a shipment’s journey; supplemented by the Zen ensō symbol to represent the search for perfection, and a wholistic, agile approach to problem solving around the globe.

Digital Tsunami has designed a website, video, electronic document templates, presentation folder, business cards, A5 notepads, and office signage.

Optim has also produced a multitude of premiums, including a sustainable carry bag, and even a ship model in Lego!

optim.global

Details

Client: Optim Global Logistics
Solution/s: truck wrap
Sector/s: logistics
Region/s: Asia / Pacific, Australia, EMEA, Americas, Africa
Language/s: English
Scope: print
Features print design, brand development

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We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

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Singapore
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Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.

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By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.

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