Optim truck wrap
CloseOverview
Optim is an Australian logistics provider delivering global solutions for high value and time-critical transport challenges.
Since acquired by current management in 2016, Digital Tsunami has closely collaborated with Optim to refresh the brand identity and ensure consistency across all online and print collaterals.
The latest design task has been ‘wrap’ artwork for the cab, aerodynamic roof fairing and rear doors of an Isuzu Tautliner pantech truck. Extending a concept design included in the original identity presentation; body panels display a solid corporate blue background with white logo, wordmark and brandline, over the ‘watermark’ of a cropped, oversize, icon. The curtain sides of the Tautliner are blue, ensuring a bold overall appearance.
As with all the most powerful identities, the icon combines literal and symbolic elements. The origin is the capital ‘O’ of Optim; the circular wheels of vehicles in a shipment’s journey; supplemented by the Zen ensō symbol to represent the search for perfection, and a wholistic, agile approach to problem solving around the globe.
Digital Tsunami has designed a website, video, electronic document templates, presentation folder, business cards, A5 notepads, and office signage.
Optim has also produced a multitude of premiums, including a sustainable carry bag, and even a ship model in Lego!
Details
Client: | Optim Global Logistics |
Solution/s: | truck wrap |
Sector/s: | logistics |
Region/s: | Asia / Pacific, Australia, EMEA, Americas, Africa |
Language/s: | English |
Scope: | |
Features | print design, brand development |
From Our Clients
.. organised, meticulously detailed and yet flexible - always serving client needs to the highest standards. From a client perspective, you can expect high quality, timely completion and minimal fuss.
I don't know what you do, but you do it well.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.
This is fantastic. Thank you. I really appreciate all the work you have done for us!
.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.