Optim truck wrap

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Overview

Optim is an Australian logistics provider delivering global solutions for high value and time-critical transport challenges.

Since acquired by current management in 2016, Digital Tsunami has closely collaborated with Optim to refresh the brand identity and ensure consistency across all online and print collaterals.

The latest design task has been ‘wrap’ artwork for the cab, aerodynamic roof fairing and rear doors of an Isuzu Tautliner pantech truck. Extending a concept design included in the original identity presentation; body panels display a solid corporate blue background with white logo, wordmark and brandline, over the ‘watermark’ of a cropped, oversize, icon. The curtain sides of the Tautliner are blue, ensuring a bold overall appearance.

As with all the most powerful identities, the icon combines literal and symbolic elements. The origin is the capital ‘O’ of Optim; the circular wheels of vehicles in a shipment’s journey; supplemented by the Zen ensō symbol to represent the search for perfection, and a wholistic, agile approach to problem solving around the globe.

Digital Tsunami has designed a website, video, electronic document templates, presentation folder, business cards, A5 notepads, and office signage.

Optim has also produced a multitude of premiums, including a sustainable carry bag, and even a ship model in Lego!

optim.global

Details

Client: Optim Global Logistics
Solution/s: truck wrap
Sector/s: logistics
Region/s: Asia / Pacific, Australia, EMEA, Americas, Africa
Language/s: English
Scope: print
Features print design, brand development

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