Optim truck wrap
Close
Overview
Optim is an Australian logistics provider delivering global solutions for high value and time-critical transport challenges.
Since acquired by current management in 2016, Digital Tsunami has closely collaborated with Optim to refresh the brand identity and ensure consistency across all online and print collaterals.
The latest design task has been ‘wrap’ artwork for the cab, aerodynamic roof fairing and rear doors of an Isuzu Tautliner pantech truck. Extending a concept design included in the original identity presentation; body panels display a solid corporate blue background with white logo, wordmark and brandline, over the ‘watermark’ of a cropped, oversize, icon. The curtain sides of the Tautliner are blue, ensuring a bold overall appearance.
As with all the most powerful identities, the icon combines literal and symbolic elements. The origin is the capital ‘O’ of Optim; the circular wheels of vehicles in a shipment’s journey; supplemented by the Zen ensō symbol to represent the search for perfection, and a wholistic, agile approach to problem solving around the globe.
Digital Tsunami has designed a website, video, electronic document templates, presentation folder, business cards, A5 notepads, and office signage.
Optim has also produced a multitude of premiums, including a sustainable carry bag, and even a ship model in Lego!
Details
| Client: | Optim Global Logistics |
| Solution/s: | truck wrap |
| Sector/s: | logistics |
| Region/s: | Asia / Pacific, Australia, EMEA, Americas, Africa |
| Language/s: | English |
| Scope: | |
| Features | print design, brand development |
From Our Clients
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.
When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.
We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.