Optim truck wrap

Close

Overview

Optim is an Australian logistics provider delivering global solutions for high value and time-critical transport challenges.

Since acquired by current management in 2016, Digital Tsunami has closely collaborated with Optim to refresh the brand identity and ensure consistency across all online and print collaterals.

The latest design task has been ‘wrap’ artwork for the cab, aerodynamic roof fairing and rear doors of an Isuzu Tautliner pantech truck. Extending a concept design included in the original identity presentation; body panels display a solid corporate blue background with white logo, wordmark and brandline, over the ‘watermark’ of a cropped, oversize, icon. The curtain sides of the Tautliner are blue, ensuring a bold overall appearance.

As with all the most powerful identities, the icon combines literal and symbolic elements. The origin is the capital ‘O’ of Optim; the circular wheels of vehicles in a shipment’s journey; supplemented by the Zen ensō symbol to represent the search for perfection, and a wholistic, agile approach to problem solving around the globe.

Digital Tsunami has designed a website, video, electronic document templates, presentation folder, business cards, A5 notepads, and office signage.

Optim has also produced a multitude of premiums, including a sustainable carry bag, and even a ship model in Lego!

optim.global

Details

Client: Optim Global Logistics
Solution/s: truck wrap
Sector/s: logistics
Region/s: Asia / Pacific, Australia, EMEA, Americas, Africa
Language/s: English
Scope: print
Features print design, brand development

From Our Clients

Quotation Mark

In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.

Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.

Travis Taylor
Communication Coordinator
Stapylton, Queensland, Australia
Multinail
Quotation Mark

I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!

Stephanie Oley
Writer, Editor, Translator
Sydney, NSW, Australia
Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

.. organised, meticulously detailed and yet flexible - always serving client needs to the highest standards. From a client perspective, you can expect high quality, timely completion and minimal fuss.

Michael Ney
Director
Sydney, NSW, Australia
Sensory Image
Quotation Mark

The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.

We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.

Anthony Chiu
Managing Director
Hong Kong