Master Residences office signageClose
The Master Real Estate sales office is located in the 5-star Kempinski Hotel Yinchuan, adjacent to the residential enclave.
To provide consistent branding and privacy for the office, a large glass wall is to be covered with a translucent film. Behind a branded strip featuring the logo and office signage, is the architect’s masterplan, similar to the front cover of the 250 page book “A Design Perspective”, supplied to prospective buyers.
The concept was conceived by Arlyna Blanchard of Yaean Design, Shanghai.
In mid 2015, Master Real Estate appointed Andrew W Morse to the role of Creative Director. He worked closely with the sales team, three photographers, aerial video production team, Digital Tsunami web developers, and Yaean Design to deliver an extensive range of print, press, online and video collaterals.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
|Master Real Estate
|Asia & Pacific
|branding, copywriting, online, photography, premiums, press, print, strategy, video
|liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan)
From Our Clients
.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.
I don't know what you do, but you do it well.
We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.