Master Residences office signage
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Overview
The Master Real Estate sales office is located in the 5-star Kempinski Hotel Yinchuan, adjacent to the residential enclave.
To provide consistent branding and privacy for the office, a large glass wall is to be covered with a translucent film. Behind a branded strip featuring the logo and office signage, is the architect’s masterplan, similar to the front cover of the 250 page book “A Design Perspective”, supplied to prospective buyers.
The concept was conceived by Arlyna Blanchard of Yaean Design, Shanghai.
In mid 2015, Master Real Estate appointed Andrew W Morse to the role of Creative Director. He worked closely with the sales team, three photographers, aerial video production team, Digital Tsunami web developers, and Yaean Design to deliver an extensive range of print, press, online and video collaterals.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
Details
| Client: | Master Real Estate |
| Solution/s: | |
| Sector/s: | real estate |
| Region/s: | Asia & Pacific |
| Language/s: | English, Mandarin |
| Scope: | branding, copywriting, online, photography, premiums, press, print, strategy, video |
| Features | liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan) |
From Our Clients
Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !
Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.