Heineken Club Quest website
CloseOverview
With a tradition dating back to Heineken’s Bierbrouwerij in 1863, Heineken is one of the world’s most recognised imported beer brands (NYX:HEIA).
In 1999, Digital Tsunami was approached to create a bilingual web presence for a national, summer-long campaign to be held across China. Heineken Club Quest was a search for two talented people (a DJ and a ‘personality’), through a series of heats in large nightclubs across the country.
Utilising Heineken’s online style guide (including graphics and hexadecimal colours), the website included instructions, schedule, booking forms, images, video and progressive results, in simplified Chinese characters and English.
To address concerns about page loading time, given the limited access and connection speeds in China at the time, Digital Tsunami co-located the site on webservers in Beijing and Boston (USA), so that wherever the visitor, maximum access speed was guaranteed.
As multiple heats were held each week, Digital Tsunami regularly updated the website until the winners were announced months later.
This dynamic and funky web presence contributed to the massive success of the campaign.
Details
| Client: | Heineken |
| Solution/s: | web |
| Sector/s: | advertising & marketing, broadcasting, communications & entertainment, consumer goods, fashion, food & beverage, media & publishing |
| Region/s: | Asia & Pacific |
| Language/s: | English, Mandarin |
| Scope: | web |
| Features | photo gallery, video, bilingual, co-location |
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