Heineken Club Quest website
CloseOverview
With a tradition dating back to Heineken’s Bierbrouwerij in 1863, Heineken is one of the world’s most recognised imported beer brands (NYX:HEIA).
In 1999, Digital Tsunami was approached to create a bilingual web presence for a national, summer-long campaign to be held across China. Heineken Club Quest was a search for two talented people (a DJ and a ‘personality’), through a series of heats in large nightclubs across the country.
Utilising Heineken’s online style guide (including graphics and hexadecimal colours), the website included instructions, schedule, booking forms, images, video and progressive results, in simplified Chinese characters and English.
To address concerns about page loading time, given the limited access and connection speeds in China at the time, Digital Tsunami co-located the site on webservers in Beijing and Boston (USA), so that wherever the visitor, maximum access speed was guaranteed.
As multiple heats were held each week, Digital Tsunami regularly updated the website until the winners were announced months later.
This dynamic and funky web presence contributed to the massive success of the campaign.
Details
| Client: | Heineken |
| Solution/s: | web |
| Sector/s: | advertising & marketing, broadcasting, communications & entertainment, consumer goods, fashion, food & beverage, media & publishing |
| Region/s: | Asia & Pacific |
| Language/s: | English, Mandarin |
| Scope: | web |
| Features | photo gallery, video, bilingual, co-location |
From Our Clients
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
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The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.
We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.
I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.