Craig Defence video
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Overview
As a leading manufacturer of combat-proven body armour systems for defence force and police force personnel, ballistic glass and ballistic plates for aircraft, land transport and marine vessels Craig International Ballistics needs little introduction to armed forces in Australia. The company is ISO 9001 certified and has been producing security solutions since late last century.
However, all companies need to keep existing clients informed of recent developments and present their capabilities to national or international prospects.
Digital Tsunami was commissioned to produce a video to showcase the company. The objective was to convey the manufacturing capability, ISO 9001 certified processes, ballistics testing to international standards; and the quality of materials, personnel and practices.
To achieve this objective, Andrew W Morse first determined to deliver the video in 4K resolution. Secondly, an aerial camera operator and an experienced local videographer (with whom the director had previously worked) were contracted. Thirdly, the manufacturing complex was visited, to conceive a visual concept and plan the schedule for the shoot. Fourthly, a music track with an appropriately high tempo was selected. Fifthly, (because of the third step), we achieved a very high number of daily ’camera set ups’ (individual camera shots). Sixthly, we filmed in Melbourne at the test centre and shot six locations on the one property. Finally, the footage was edited into a tight, powerful three minute video.
The client was provided with both 4K and HD files, and uploaded an HD version of the video to Vimeo, which was embedded into the website.
Digital Tsunami developed a responsive web presence for Craig International Ballistics in 2014, after delivering a new identity.
Details
| Client: | Craig International Ballistics |
| Solution/s: | video |
| Sector/s: | manufacturing, safety & security |
| Region/s: | Asia/Pacific |
| Language/s: | English |
| Scope: | video production and post-production |
| Features | aerials, 4K |
From Our Clients
We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.