The Master Real Estate sales office is located in the 5-star Kempinski Hotel Yinchuan, adjacent to the residential enclave. To provide consistent branding and privacy for the office, a large glass wall is to be covered with a translucent film. Behind a branded strip featuring the logo and office signage, is the architect’s masterplan, similar to the front cover …Read More…
The culmination of the promotion of luxury residential property Master Residences Yinchuan, was a 250 page hardbound book. Entitled “A Design Perspective”, this tome showcased the extraordinarily high quality of all aspects of the property. The three towers of this exclusive residential precinct in northern China reflected the best-of-breed in residential construction and engineering. Sixty six suppliers …Read More…
The challenge with any property development is how to present the property accurately and effectively before a lengthy construction process is complete. The developer of 168 luxury apartments in China resolved this challenge by creating ‘show flats’ and producing computer graphics (CG) into an impactful video. Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of …Read More…
On October 15, Master Real Estate launched a press campaign for the launch of an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments, named Master Residences Yinchuan. Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route …Read More…
Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments. Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient. The three towers of the Master Residences Yinchuan exemplify the …Read More…
The developer of 168 luxury apartments in China needed ‘cut through’ in a congested property market. Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the ancient overland trade route between …Read More…
Master Residences Yinchuan is an exclusive, luxury residential precinct in a ‘future city’ in northern China. to reflect this, the brandline was created: ‘Oasis in the Heart of the City’. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, …Read More…
Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient. The three towers of the Master …Read More…
An exclusive, luxury residential precinct in Yinchuan, northern China needed a name. Andrew W Morse (founder of Digital Tsunami) was appointed Creative Director of the marketing for the property in July 2015. His responsibility was vision and strategy for the launch of this exceptional property. After multiple considerations, the name Master Residences Yinchuan was selected. …Read More…
Since the mid 1990’s, Digital Tsunami has contributed to the birth and growth of brands in the building, construction and engineering sector. These contributions have encompassed extraordinary visuals, multi-national companies, multi-lingual videos, massive infrastructure projects and identity for start-up enterprises. Literally building brands! Digital Tsunami has built websites for the 8 billion dollar property portfolio …Read More…
