Over the 3 years to Q4 2014, time spent watching video on handheld devices has increased by 719%. The Global Video Index Q4 2013, just released by Ooyala, has revealed record growth of video viewing on smartphones and tablets. As predicted in Q1, growth over the year doubled. In Q4, the time consumers spent watching …Read More…
Over the 12 months to 2013, time spent watching video on mobile devices has doubled. In the first 3 months of 2013, the market share of video viewed on handheld devices grew by 19 percent. In a 24 hour period on 7 June, tweets with links to Vine, exceeded those to Instagram. Within 2 weeks, …Read More…
I still recall the stark print advertisement, years ago, which sparked my love of advertising. Done well, advertising grabs your attention, stimulates your emotions and is highly memorable. However, emotions are also aroused within the advertising world on the issue of originality. According to Campaign China, advertising agency DDB Group Hong Kong has succumbed to …Read More…
