Helping Hand annual MTR poster campaign 2022

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Overview

Helping Hand is a charitable organisation which offers support to elderly Hong Kong citizens who lack financial resources. Primary fundraising is the annual sale of cookies, promoted by a Lunar New Year print and outdoor campaign, featuring Hong Kong superstar, Jacky Cheung Hok-yau.

The initiative of Producer Andy Chan, supporting Helping Hand has been a component of Digital Tsunami’s corporate social responsibility (CSR) programme since 2006.

For 16 years, Andy has managed the production of live action video or studio photography pro-bono. In 2021, Henry Wong photographed for the campaign at no cost. In past years, DP Martin Li, and photographers Bobby Lee and Joe Chan have provided their services.

The poster will appear as print ads in daily newspapers and prominently as billboards and light boxes in public transport. It is gratifying for the Digital Tsunami brand to be credited alongside long-term supporters Mass Transit Railway (MTR) and the iconic Star Ferry.

helpinghand.org.hk

Details

Client: Helping Hand
Solution/s: photography, production, print
Sector/s: advertising & marketing, financial services, healthcare
Region/s: Asia & Pacific
Language/s: Cantonese, English
Scope: studio photography
Features liaison (Hong Kong)

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