Helping Hand annual MTR poster campaign 2022
CloseOverview
Helping Hand is a charitable organisation which offers support to elderly Hong Kong citizens who lack financial resources. Primary fundraising is the annual sale of cookies, promoted by a Lunar New Year print and outdoor campaign, featuring Hong Kong superstar, Jacky Cheung Hok-yau.
The initiative of Producer Andy Chan, supporting Helping Hand has been a component of Digital Tsunami’s corporate social responsibility (CSR) programme since 2006.
For 16 years, Andy has managed the production of live action video or studio photography pro-bono. In 2021, Henry Wong photographed for the campaign at no cost. In past years, DP Martin Li, and photographers Bobby Lee and Joe Chan have provided their services.
The poster will appear as print ads in daily newspapers and prominently as billboards and light boxes in public transport. It is gratifying for the Digital Tsunami brand to be credited alongside long-term supporters Mass Transit Railway (MTR) and the iconic Star Ferry.
Details
Client: | Helping Hand |
Solution/s: | photography, production, print |
Sector/s: | advertising & marketing, financial services, healthcare |
Region/s: | Asia & Pacific |
Language/s: | Cantonese, English |
Scope: | studio photography |
Features | liaison (Hong Kong) |
From Our Clients
Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.
Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.
Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.
Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.
He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.