Helping Hand annual poster campaign

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Overview

Helping Hand is a charitable organisation in Hong Kong, which assists the elderly who lack financial support. The key annual fundraising is a Lunar New Year print and outdoor campaign to promote the sale of cookies, featuring Hong Kong superstar, Jacky Cheung Hok-yau.

The initiative of Producer Andy Chan, supporting Helping Hand has been a component of Digital Tsunami’s corporate social responsibility (CSR) programme since 2006.

For over 15 years, Andy has managed live action video production, location photography, and tabletop photographic sessions. In past years, DP Martin Li, and photographers Bobby Lee and Joe Chan have provided their services on a pro-bono basis. In 2021, Henry Wong photographed for the campaign.

The poster will appear as print ads in daily newspapers and prominently as billboards and light boxes in public transport. It is gratifying for the Digital Tsunami brand to be credited alongside other long-term supporters: MetroBroadcast, Citibus and New World First Bus, Mass Transit Railway (MTR) and the iconic Star Ferry.

helpinghand.org.hk

Details

Client: Helping Hand
Solution/s: photography, production
Sector/s: advertising & marketing, financial services, healthcare
Region/s: Asia & Pacific
Language/s: Cantonese, English
Scope: studio photography
Features liaison (Hong Kong)

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Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.

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Director
Hong Kong
L’Image
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Sydney, NSW, Australia
Sefiani Communications Group
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Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
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This is fantastic. Thank you. I really appreciate all the work you have done for us!

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Sydney, NSW, Australia
Cameragal Montessori School