Helping Hand annual poster campaign
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Overview
Helping Hand is a charitable organisation in Hong Kong, which assists the elderly who lack financial support. The key annual fundraising is a Lunar New Year print and outdoor campaign to promote the sale of cookies, featuring Hong Kong superstar, Jacky Cheung Hok-yau.
The initiative of Producer Andy Chan, supporting Helping Hand has been a component of Digital Tsunami’s corporate social responsibility (CSR) programme since 2006.
For over 15 years, Andy has managed live action video production, location photography, and tabletop photographic sessions. In past years, DP Martin Li, and photographers Bobby Lee and Joe Chan have provided their services on a pro-bono basis. In 2021, Henry Wong photographed for the campaign.
The poster will appear as print ads in daily newspapers and prominently as billboards and light boxes in public transport. It is gratifying for the Digital Tsunami brand to be credited alongside other long-term supporters: MetroBroadcast, Citibus and New World First Bus, Mass Transit Railway (MTR) and the iconic Star Ferry.
Details
| Client: | Helping Hand |
| Solution/s: | photography, production |
| Sector/s: | advertising & marketing, financial services, healthcare |
| Region/s: | Asia & Pacific |
| Language/s: | Cantonese, English |
| Scope: | studio photography |
| Features | liaison (Hong Kong) |
From Our Clients
Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.
We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.
Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!