Helping Hand annual poster campaign
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Overview
Helping Hand is a charitable organisation in Hong Kong, which assists the elderly who lack financial support. The key annual fundraising is a Lunar New Year print and outdoor campaign to promote the sale of cookies, featuring Hong Kong superstar, Jacky Cheung Hok-yau.
The initiative of Producer Andy Chan, supporting Helping Hand has been a component of Digital Tsunami’s corporate social responsibility (CSR) programme since 2006.
For over 15 years, Andy has managed live action video production, location photography, and tabletop photographic sessions. In past years, DP Martin Li, and photographers Bobby Lee and Joe Chan have provided their services on a pro-bono basis. In 2021, Henry Wong photographed for the campaign.
The poster will appear as print ads in daily newspapers and prominently as billboards and light boxes in public transport. It is gratifying for the Digital Tsunami brand to be credited alongside other long-term supporters: MetroBroadcast, Citibus and New World First Bus, Mass Transit Railway (MTR) and the iconic Star Ferry.
Details
| Client: | Helping Hand |
| Solution/s: | photography, production |
| Sector/s: | advertising & marketing, financial services, healthcare |
| Region/s: | Asia & Pacific |
| Language/s: | Cantonese, English |
| Scope: | studio photography |
| Features | liaison (Hong Kong) |
From Our Clients
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.
I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.