Compass Capital identity
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Overview
Compass Capital sources investment properties and provides detailed research reports, enabling accountants, financial planners and other advisors to deliver real value to their clients.
The company founders have decades of experience in research & economics; finance & funding; financial planning & wealth creation; and the Australian property market.
Digital Tsunami was commissioned to design and develop a new web presence for Compass Capital, and as part of this visual refresh, proposed a new refined identity.
The core essence of the existing identity (the four compass points and circular motif) were retained, but simplified to reflect a professional and contemporary logo. A clean font was selected and new brandline (“Property Investment Consultants”) devised, to supplement the logo and create a fresh bold brand.
The new identity will soon be deployed in the new web presence.
Details
| Client: | Compass Capital |
| Solution/s: | branding |
| Sector/s: | financial services, real estate |
| Region/s: | Asia / Pacific, Australia |
| Language/s: | English |
| Scope: | identity development |
| Features | logo refinement |
From Our Clients
We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.
I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.
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While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
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I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.