Compass Capital identity

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Overview

Compass Capital sources investment properties and provides detailed research reports, enabling accountants, financial planners and other advisors to deliver real value to their clients.

The company founders have decades of experience in research & economics; finance & funding; financial planning & wealth creation; and the Australian property market.

Digital Tsunami was commissioned to design and develop a new web presence for Compass Capital, and as part of this visual refresh, proposed a new refined identity.

The core essence of the existing identity (the four compass points and circular motif) were retained, but simplified to reflect a professional and contemporary logo. A clean font was selected and new brandline (“Property Investment Consultants”) devised, to supplement the logo and create a fresh bold brand.

The new identity will soon be deployed in the new web presence.

Details

Client: Compass Capital
Solution/s: branding
Sector/s: financial services, real estate
Region/s: Asia / Pacific, Australia
Language/s: English
Scope: identity development
Features logo refinement

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