For years*, we’ve known the benefits of having a responsive site. In a mobile world, there’s immense value in having a responsive site. Now Google will punish you if you don’t. .. On 21 April, Google will implement its latest mobile algorithm, which will penalise non-responsive sites in mobile search. Brands with non-responsive sites may find hard-earned keyword ranking and high search results page positions plummeting. You …Read More…
Over the 3 years to Q4 2014, time spent watching video on handheld devices has increased by 719%. The Global Video Index Q4 2013, just released by Ooyala, has revealed record growth of video viewing on smartphones and tablets. As predicted in Q1, growth over the year doubled. In Q4, the time consumers spent watching …Read More…
In 2014, the number of smartphones in use globally is anticipated to exceed the number of PCs. The annual sales of smartphones exceeded desktop computers in 2013. PCs in use around the globe number more than 1.5 billion, and they are generally used for a longer span than smartphones, (which are more frequently replaced, as new …Read More…
Over the 12 months to 2013, time spent watching video on mobile devices has doubled. In the first 3 months of 2013, the market share of video viewed on handheld devices grew by 19 percent. In a 24 hour period on 7 June, tweets with links to Vine, exceeded those to Instagram. Within 2 weeks, …Read More…
It is 40 years since the advent of the mobile phone, an invention which has changed business and human society. I was fortunate to have met the first person in the world to make a call from a cellular phone. In an act as historic as Alexander Graham Bell’s first telephone call, made on March …Read More…
The growth rate of mobile Internet access has exceeded that of initial Internet growth. Statista has just released a chart to demonstrate this comparison. The compound annual growth rate (CAGR) figures for global internet traffic between 1997 and 2003, show a 127% annual increase. Mobile IP traffic however, has now reached an annual growth rate of 146%. Mobile traffic in …Read More…
Nielsen has just released a report “The Mobile Consumer. A Global Snapshot, February 2013” The research covers 9 countries across 5 continents: Australia, Brazil, China, India, Italy, Russia, South Korea, United Kingdom, United States. Interesting data reveals world leadership by the rapidly developing BRIC countries: In Brazil, 75% of the respondents use their mobiles for social networking, …Read More…
Released on March 10, 2013, the Nielsen “Australian Connected Consumers Report 2013” provides insights into the evolving patterns of consumers’ media consumption. Data includes the aggregate time spent on the Internet per day, connectivity during the hours of the day, how age is reflected in device usage patterns, and the increase in ‘out of home’ Internet access. …Read More…
Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video. The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards. SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented. So where is …Read More…
In 2013, mobile phones will overtake desktops as the most commonly used device to access the web. This infographic from KissMetrics demonstrates some of the dramatic changes which are occurring. One study found that the mention of a location or city name in a mobile ad can improve click-through rates by 200%. (Click image to enlarge) …Read More…
