Within hours of his injury at the first hurdle at the 2012 London Olympics, Liu Xiang’s (刘翔) sponsor Nike, had press ads in China newspapers, praising his spirit of competition. Sports sponsors select winners, likely winners and high profile events precisely in order to associate their brands with success. Negative outcomes (especially cheating, or unacceptable social behaviour) …Read More…
Search Results: yacht racing
Shooting footage of Olympic yacht-racing is always a challenge. Yachts are usually too far away from land for even the longest lens, and all other camera platforms are far from smooth, whether from boats off the course but on the waves, or helicopters 500′ away or 1,000′ above (to eliminate downdraft from affecting the yachts). …Read More…