Wah Yuet video
CloseOverview
Wah Yuet manufactures security hardware solutions from key blanks to electronic door control systems, for clients across the globe.
Wah Yuet is a part of the global Kaba group (SIX:KABN).
With a 3 million square foot factory in southern China, Wah Yuet has attained ISO certification and delivers OEM services to recognised global brands. The company’s offices in Hong Kong manage international marketing.
Digital Tsunami was referred to Wah Yuet to produce a video and photography, and was subsequently entrusted with the refinement of the Wah Yuet brand.
Andy Chan made multiple location survey trips to the factory in Taishan, then directed a film crew from Hong Kong and mainland China in shooting extensive choreographed sequences in just three days. Intended for global marketing, the film was post-produced in six language versions.
Details
| Client: | Wah Yuet |
| Solution/s: | video |
| Sector/s: | manufacturing, safety & security |
| Region/s: | Americas, Asia/Pacific, EMEA |
| Language/s: | Chinese, English, French, German, Italian, Spanish |
| Scope: | copywriting, location production, editing, multiple language versions, post production |
| Features | liaising with manufacturing plant (Taishan, China), marketing office (Hong Kong), Marketing Director (Lexington KY, USA), parent company (Rümlang, Switzerland) |
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Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
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