Schindler escalator copywriting

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Overview

The Schindler Group is a manufacturer of escalators, elevators, and moving walkways worldwide, founded in Switzerland in 1874. Schindler produces, installs, maintains and modernizes elevators and escalators in commercial, residential and high-rise buildings.

A brochure was produced for the new 9300 model escalators. Designed by Yaean Design, Shanghai, refinement and customisation of the supplied technical content was required.

Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.

 

schindler.com

Details

Client: Schindler
Solution/s: print
Sector/s: Building, Construction & Engineering
Region/s: Asia Pacific
Language/s: English
Scope: copywriting
Features Copywriting and text editing. Liaison with the design studio in Shanghai.

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Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
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Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.

Steve Mannion
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Silverwater, NSW, Australia
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.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.

Corinna Sager
President
Montclair, New York, USA
Lifestyle International
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Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
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Adelaide, SA, Australia
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