KCC One identityClose
Katoomba Christian Convention (KCC) is an Australian not-for-profit interdenominational Bible-preaching convention ministry, founded in 1903.
In preparation for the launch of a smartphone app and multiple convention websites, KCC needed a brand name and identity to provide coherence for each new digital presence. Digital Tsunami was entrusted with shepherding this new identity development, in close collaboration with the KCC team.
Considerable research was conducted into other Christian organisations and Christian convention centres in Australia, the UK and the USA. Particularly powerful brand names, icons and logos were compiled for the dual purposes of inspiration and avoidance of conflict with any proposed identities.
The KCC brandline of “All One in Christ Jesus” prompted the concept of a unifying “one” as the sub-brand. In consultation with the KCC team, this was further consolidated by combining it with the established brand to become “KCC One”.
Further reinforcement was achieved with a consistent corporate colour and the brandline “a digital initiative of KCC”.
Marketplace research was revisited in the context of this new name, to ensure there was no conflict or perceived derivation in the identity design, and to ensure ‘cut-through’ in a congested environment.
Creating a new identity for a startup (or reinventing or refining the identity of an established enterprise), is a process we call ‘The birth of a brand’.
Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.
In addition to the concentrated efforts of two Digital Tsunami designers, we maximised creative input by inserting a detailed brief into a crowd-sourcing platform. Two hundred logo submissions were received and shortlisted designers were engaged and guided to refine their designs.
Simplicity in design is the goal. Good design is not about elaboration, but simplification .. until only the purest essence remains .. to convey the message most potently.
However, achieving simplicity requires considerable time and consultation with a diversity of stakeholders! After hundreds of hours of collective application to the task, a new identity was adopted by KCC.
|Client:||Katoomba Christian Convention|
|Region/s:||Asia / Pacific, Australia, Americas|
|Features||brand development, logo development, style guide production|
From Our Clients
For providing a reliable, fast, and well maintained hosting service for business websites, I recommend Andrew and his company Digital Tsunami. The technical support given has been above and beyond, their hosting the fastest I have experienced, and is very well maintained with no issues.
Andrew certainly bends over backwards for his new and current clients, and I can tell he genuinely cares about providing nothing short of an outstanding service.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.
Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.
Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.