Helping Hand print campaign
Close
Overview
Helping Hand is a charitable organisation in Hong Kong, which assists the elderly who have no financial support. The major annual fundraising drive is at Lunar New Year, when a press and print campaign promotes the sale of cookies, which contribute directly to support of the elderly.
Past beneficiaries have also included neurologically challenged and Downs Syndrome children, economically disadvantaged families, children without parents, victims of domestic violence, elderly and isolated people, people with chronic illnesses, physically disabled people, and street sleepers.
As a corporate social responsibility (CSR) initiative, Digital Tsunami has supported Helping Hand since 1998 on a pro-bono basis.
For this annual print campaign, Digital Tsunami’s Head of Production, Andy Chan, has managed photographic sessions with highly renowned Hong Kong actor / performer, Jackie Cheung. Photographers Bobby Lee and (more recently), Joe Chan, have contributed their time, resources and talents. Andy also produced a video for Kowloon Motor bus (KMB), on their contribution to the campaign.
The posters appear in daily press and prominently on billboards in the busy mass transit rail (MTR) stations.
Details
| Client: | Helping Hand |
| Solution/s: | photography, production |
| Sector/s: | advertising & marketing, financial services, healthcare |
| Region/s: | Asia & Pacific |
| Language/s: | Cantonese, English |
| Scope: | studio photography |
| Features | liaison (Hong Kong) |
From Our Clients
I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.