Fairmont hotel datasheet copywriting
CloseOverview
Fairmont Hotels & Resorts is a chain of luxury hotels operating 75 properties in 24 countries, including The Plaza in New York, The Savoy in London and the Fairmont Peace Hotel in Shanghai.
The Fairmont Nanjing hotel occupies the upper floors of the ultra-contemporary Jin Ao Tower, with a facade resembling an immense Chinese lantern.
An English language brochure was produced for the property. Designed by Yaean Design, Shanghai, refinement of the English text and compliance with the Fairmont writing style guide was required.
Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.
Details
Client: | Fairmont |
Solution/s: | |
Sector/s: | Hospitality |
Region/s: | Asia Pacific |
Language/s: | English |
Scope: | copywriting |
Features | Copywriting and text editing. Liaison with the design studio in Shanghai. |
From Our Clients


Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.


Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.


Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.


The MULS Executive is delighted with this aesthetically pleasing, user friendly site.
We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.


Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.
He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.