Fairmont hotel datasheet copywriting

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Overview

Fairmont Hotels & Resorts is a chain of luxury hotels operating 75 properties in 24 countries, including The Plaza in New York, The Savoy in London and the Fairmont Peace Hotel in Shanghai.

The Fairmont Nanjing hotel occupies the upper floors of the ultra-contemporary Jin Ao Tower, with a facade resembling an immense Chinese lantern.

An English language brochure was produced for the property. Designed by Yaean Design, Shanghai, refinement of the English text and compliance with the Fairmont writing style guide was required.

Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.

 

fairmont.com/nanjing/

Details

Client: Fairmont
Solution/s: print
Sector/s: Hospitality
Region/s: Asia Pacific
Language/s: English
Scope: copywriting
Features Copywriting and text editing. Liaison with the design studio in Shanghai.

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