Helping Hand campaign photography
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Overview
Helping Hand is a Hong Kong charitable organisation, assisting elderly people who lack financial support. Major annual fundraising follows Lunar New Year, when a media campaign promotes the sale of cookies. This campaign will launch on 25 February 2013.
At the initiative of Producer Andy Chan, the support of Helping Hand (on a pro-bono basis), has been a part of Digital Tsunami’s international corporate social responsibility (CSR) programme since 2006.
For this annual print campaign, Andy has managed photographic sessions with highly renowned Hong Kong actor / performer, Jacky Cheung Hok-yau.
Advertising Agency William Chan provided the creative. Manhattan Kitchens supplied the location. Photographers Bobby Lee and (this year) Joe Chan, have contributed their time, resources and talents.
Other sponsors include: Chicks, CNI Financial Holdings, Crown Worldwide, Delta photographic studios, HaiTong, Hung Holdings, MetroBroadcast, Northlight and St Honore Cake Shop.
Citiplaza will provide the venue for a launch event. The poster will appear as print ads in the daily press and prominently as billboards in public transport, including: the busy Mass Transit Railway (MTR) stations, bus shelters (courtesy of J C Decaux Cityscape) and the iconic Hong Kong Star Ferry.
Andy also produced a video for Kowloon Motor Bus (KMB), on the company’s contribution to the campaign.
Details
| Client: | Helping Hand |
| Solution/s: | photography, production |
| Sector/s: | advertising & marketing, financial services, healthcare |
| Region/s: | Asia & Pacific |
| Language/s: | Cantonese, English |
| Scope: | studio photography |
| Features | liaison (Hong Kong) |
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