Helping Hand campaign photographyClose
Helping Hand is a Hong Kong charitable organisation, assisting elderly people who lack financial support. Major annual fundraising follows Lunar New Year, when a media campaign promotes the sale of cookies. This campaign will launch on 25 February 2013.
At the initiative of Producer Andy Chan, the support of Helping Hand (on a pro-bono basis), has been a part of Digital Tsunami’s international corporate social responsibility (CSR) programme since 2006.
For this annual print campaign, Andy has managed photographic sessions with highly renowned Hong Kong actor / performer, Jacky Cheung Hok-yau.
Advertising Agency William Chan provided the creative. Manhattan Kitchens supplied the location. Photographers Bobby Lee and (this year) Joe Chan, have contributed their time, resources and talents.
Citiplaza will provide the venue for a launch event. The poster will appear as print ads in the daily press and prominently as billboards in public transport, including: the busy Mass Transit Railway (MTR) stations, bus shelters (courtesy of J C Decaux Cityscape) and the iconic Hong Kong Star Ferry.
Andy also produced a video for Kowloon Motor Bus (KMB), on the company’s contribution to the campaign.
|Sector/s:||advertising & marketing, financial services, healthcare|
|Region/s:||Asia & Pacific|
|Features||liaison (Hong Kong)|
From Our Clients
Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.
I like the way they work (efficient, effective) and delivered a great site, on time.
You did excellent work with the site.
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.