Oyster Shell Systems identity

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Overview

Oyster Shell Systems manufactures permanent housing which can be shipped and constructed rapidly anywhere in the world.

Consisting of pre-fabricated concrete walls and steel roof trusses, the homes are compliant with the:

  • Building Code of Australia (BCA)
  • California Seismic Code
  • Florida Hurricane Code
  • Nationwide House Energy Rating Scheme (NatHERS)

Digital Tsunami was commissioned to deliver a new web presence for Oyster Shell Systems to co-incide with their second phase of construction on a residential housing project in the Caribbean.

The existing identity was refined to reflect a more contemporary feel and integrate the new brandline: “All Steel. All Weather. All Standards.”

The components of the oyster shell and pearl reflect the protection of a valuable asset (the homeowners and residents), and the integrated single line brand name in a bold font reinforcing the product’s robust strength.

Details

Client: Oyster Shell Systems
Solution/s: branding
Sector/s: building, construction & engineering, manufacturing
Region/s: Asia / Pacific
Language/s: English
Scope: identity development
Features logo refinement, brandline development

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