Helping Hand annual poster campaign
Close
Overview
Helping Hand is a charitable organisation in Hong Kong, which assists the elderly who lack financial support. The key annual fundraising is a Lunar New Year print and outdoor campaign to promote the sale of cookies, featuring Hong Kong superstar, Jacky Cheung Hok-yau.
The initiative of Producer Andy Chan, supporting Helping Hand has been a component of Digital Tsunami’s corporate social responsibility (CSR) programme since 2006.
For over 15 years, Andy has managed live action video production, location photography, and tabletop photographic sessions. In past years, DP Martin Li, and photographers Bobby Lee and Joe Chan have provided their services on a pro-bono basis. In 2021, Henry Wong photographed for the campaign.
The poster will appear as print ads in daily newspapers and prominently as billboards and light boxes in public transport. It is gratifying for the Digital Tsunami brand to be credited alongside other long-term supporters: MetroBroadcast, Citibus and New World First Bus, Mass Transit Railway (MTR) and the iconic Star Ferry.
Details
| Client: | Helping Hand |
| Solution/s: | photography, production |
| Sector/s: | advertising & marketing, financial services, healthcare |
| Region/s: | Asia & Pacific |
| Language/s: | Cantonese, English |
| Scope: | studio photography |
| Features | liaison (Hong Kong) |
From Our Clients
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.