Black n Wright identity

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Overview

Black n Wright is a nascent Australian film and television production company.

Founded by lawyer Glenn Wright, the company needed a brand name and identity which would reflect both the past century of filmmaking and the contemporary world.

The founder’s interest in movies and his name suggested a play on early ‘black and white’ cinema. In order to personalise and make it memorable, current .. and able to be trademarked, “Black n Wright” was proposed.

Adopting the top level domain ‘.film‘, allowed us to reinforce the focus of the company.

When creating a new identity for a startup (or reinventing or refining the identity of an established enterprise), it is a process we like to call: ‘The birth of a brand’.

Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.

To maximise creative input, a detailed brief was inserted into a crowd-sourcing platform. Scores of submissions were received, with a plethora of conventional imagery of cameras, celluloid and sprocket holes. Eventually, the undiluted strength of a simple wordmark and colour scheme became apparent.

Design is primarily not about what is added, but what is deleted .. until the purest essence remains.

This bold identity has been fundamental to the website and business card.

blacknwright.film

Details

Client: Black n Wright
Solution/s: branding
Sector/s: entertainment, video production
Region/s: Asia / Pacific, Australia
Language/s: English
Scope: identity development, print, online
Features brand development, logo development, web development, online, print design, print

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Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
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Adelaide, SA, Australia
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I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.

The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.

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I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.

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Sydney, NSW, Australia
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I have viewed all the videos and would like to commend you on the excellent quality.

I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.

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Sydney, NSW, Australia
Australia China Business Council
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We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
EzyStrut (ASX:KOV)
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Cameragal Montessori School