Black n Wright identity
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Overview
Black n Wright is a nascent Australian film and television production company.
Founded by lawyer Glenn Wright, the company needed a brand name and identity which would reflect both the past century of filmmaking and the contemporary world.
The founder’s interest in movies and his name suggested a play on early ‘black and white’ cinema. In order to personalise and make it memorable, current .. and able to be trademarked, “Black n Wright” was proposed.
Adopting the top level domain ‘.film‘, allowed us to reinforce the focus of the company.
When creating a new identity for a startup (or reinventing or refining the identity of an established enterprise), it is a process we like to call: ‘The birth of a brand’.
Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.
To maximise creative input, a detailed brief was inserted into a crowd-sourcing platform. Scores of submissions were received, with a plethora of conventional imagery of cameras, celluloid and sprocket holes. Eventually, the undiluted strength of a simple wordmark and colour scheme became apparent.
Design is primarily not about what is added, but what is deleted .. until the purest essence remains.
This bold identity has been fundamental to the website and business card.
Details
| Client: | Black n Wright |
| Solution/s: | branding |
| Sector/s: | entertainment, video production |
| Region/s: | Asia / Pacific, Australia |
| Language/s: | English |
| Scope: | identity development, print, online |
| Features | brand development, logo development, web development, online, print design, print |
From Our Clients
(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.
The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.
I would personally rate this site in the top 2 percent of world wide web sites today.
.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.
The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.
We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.