Black n Wright identityClose
Black n Wright is a nascent Australian film and television production company.
Founded by lawyer Glenn Wright, the company needed a brand name and identity which would reflect both the past century of filmmaking and the contemporary world.
The founder’s interest in movies and his name suggested a play on early ‘black and white’ cinema. In order to personalise and make it memorable, current .. and able to be trademarked, “Black n Wright” was proposed.
Adopting the top level domain ‘.film‘, allowed us to reinforce the focus of the company.
When creating a new identity for a startup (or reinventing or refining the identity of an established enterprise), it is a process we like to call: ‘The birth of a brand’.
Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.
To maximise creative input, a detailed brief was inserted into a crowd-sourcing platform. Scores of submissions were received, with a plethora of conventional imagery of cameras, celluloid and sprocket holes. Eventually, the undiluted strength of a simple wordmark and colour scheme became apparent.
Design is primarily not about what is added, but what is deleted .. until the purest essence remains.
This bold identity has been fundamental to the website and business card.
|Client:||Black n Wright|
|Sector/s:||entertainment, video production|
|Region/s:||Asia / Pacific, Australia|
|Scope:||identity development, print, online|
|Features||brand development, logo development, web development, online, print design, print|
From Our Clients
I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.
Digital Tsunami is awesome.
Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.
Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.
Thank you Digital Tsunami. Thank you Andrew
I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.
The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.