Acrylic product photography
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Overview
For an online Australian brand, distributing industrial-grade plastics, Digital Tsunami shot photography of a vast number of acrylic and polycarbonate products including; Lexan®, Perspex® and Teflon®.
To ensure consistent images for colour and thickness variations across the extensive range, the individual samples and range shots were photographed ‘in limbo’ (on a seamless white background). Shooting in a studio environment enabled control of lighting and background, to highlight translucency, thickness and surface characteristics.
In addition, featured products were photographed with an extremely narrow depth of field to create semi-abstract textural backgrounds. These complied to an aesthetic which is both glamorous and intensely product-centric.
An integral part of working with any client or product is researching the subject matter. Professionals who love what they do, derive a great deal of pleasure from learning highly specific technical and operational minutiae in order to better understand the client and the target audience’s considerations. An example:
Ultra-high-molecular-weight polyethylene (UHMWPE) transfers load more effectively to the polymer backbone by strengthening intermolecular interactions. With the highest impact strength of any thermoplastic, UHMWPE is self-lubricating, possesses both a very low coefficient of friction and an abrasion resistance 15 times higher than carbon steel. Combined, these characteristics make it a perfect material to cope with impact and friction-generated heat as buffers on production lines, necessitating far less frequent replacement compared to any other material.
Understanding this allowed us to accept UHMWPE surface scuffing as reflective of its nature, rather than a blemish, and feature it artistically.
Digital Tsunami also collaborated with the client to develop the brand name, brandline and identity.
Details
| Client: | confidential |
| Solution/s: | photography |
| Sector/s: | retail |
| Region/s: | Asia & Pacific |
| Language/s: | English |
| Scope: | studio product photography |
| Features | individual product and product range shots |
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