Master Residences print

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Overview

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products to make these apartments among the most contemporary and innovative residences in China today.

Founder of Digital Tsunami, Andrew W Morse was appointed Creative Director of the marketing for the Master Residences Yinchuan in July 2015. His responsibility was vision and strategy for the launch of this exceptional property. Within two months, an international team produced a range of bilingual advertising materials, marketing collaterals and premiums, including:

  • branding, brandline and identity
  • letterhead and envelopes
  • a presentation folder
  • photography
  • 4K aerials
  • computer graphics
  • bilingual copywriting
  • three bilingual videos
  • a double page press ad
  • dual responsive online sites
  • a bilingual retractable banner
  • dual language 4 page datasheets
  • bilingual 48 page softbound booklet
  • bilingual 106 page hardbound owner’s book
  • bilingual 248 page hardbound technical book
  • a printed video ‘book’ with auto-playing integrated video screen
  • a debossed leather notepad and branded executive pen in a presentation case
  • a diecut foiled invitation card, metallic paper envelope and hand stamped wax seal with silk tassel
  • a luxury branded carry bag

To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Together with the client Master Real Estate, and team at graphic design house Yaean Design, Shanghai, the design and production of all print materials was of an exceptionally high standard. Spot UV was often used to add subtle but distinctive branding.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints.

masterresidences.com

Details

Client: Master Real Estate
Solution/s: photography, print
Sector/s: real estate
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: branding, copywriting, online, photography, premiums, print, strategy, video
Features liaison (Hong Kong, Shanghai, Yinchuan)

From Our Clients

Quotation Mark

This is fantastic. Thank you. I really appreciate all the work you have done for us!

Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
EzyStrut (ASX:KOV)