Ensō Screen identity
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Overview
Ensō Screen is an Australian production company, developing limited series and feature film projects.
The first step was conceiving and creating new identity, based on the Japanese Zen Buddhist ensō symbol, which represents a pursuit for perfection and an appreciation of the imperfection of nature.
Creating a new identity for a startup (or reinventing or refining the identity of an established enterprise), is a process we call ‘The birth of a brand’. Any brand identity is comprised of: a brand name (and domain name), logo, font, colour palette, ‘tone of voice’ and visual assets.
Simplicity in design is the goal. Good design is not about elaboration, but simplification .. until only the purest essence remains .. to convey the message most potently. However, achieving simplicity sometimes requires considerable thought and time.
A font was selected for its legibility and character.
Details
| Client: | Ensō Screen |
| Solution/s: | branding |
| Sector/s: | screen production |
| Region/s: | Asia / Pacific, Australia, Americas, EMEA |
| Language/s: | English |
| Scope: | identity development |
| Features | brand development, logo development |
From Our Clients
Digital Tsunami has supported us for many years now, and we continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.
Digital Tsunami is able to discuss ideas with us and then develop them into a practical solution online, and this ‘team’ effort ensures the results are of the highest quality.
When our website is the first thing people look to when making an assessment on our company, I’m pleased to know that we have Andrew and his team behind us.
With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.