Paths to Positiviti print

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Overview

Paths to Positiviti is a Sydney based healthcare practice. Modalities offered include: Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.

After several workshops, Digital Tsunami developed the brand name and identity and was commissioned to produce photography which represented the founder’s philosophy of renewal through behavioural change.

One particular image of a clean eucalypt tree trunk revealed beneath peeling, multi-coloured bark, perfectly evoked a fresh beginning and became a consistent visual. This image was common to the Paths to Positiviti business cards, brochures and website.

Adding to the uniqueness of the business cards was a single rounded corner. Cards were matt laminated on both sides, for durability and to enhance the tactile sense.

pathstopositiviti.com

Details

Client: Paths to Positiviti
Solution/s: photography, print
Sector/s: education, healthcare
Region/s: Asia / Pacific, Australia
Language/s: English
Scope: identity development
Features brand development, logo development

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I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.

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Sydney, NSW, Australia
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Sydney, NSW, Australia
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