Master Residences office signageClose
The Master Real Estate sales office is located in the 5-star Kempinski Hotel Yinchuan, adjacent to the residential enclave.
To provide consistent branding and privacy for the office, a large glass wall is to be covered with a translucent film. Behind a branded strip featuring the logo and office signage, is the architect’s masterplan, similar to the front cover of the 250 page book “A Design Perspective”, supplied to prospective buyers.
The concept was conceived by Arlyna Blanchard of Yaean Design, Shanghai.
In mid 2015, Master Real Estate appointed Andrew W Morse to the role of Creative Director. He worked closely with the sales team, three photographers, aerial video production team, Digital Tsunami web developers, and Yaean Design to deliver an extensive range of print, press, online and video collaterals.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
|Client:||Master Real Estate|
|Region/s:||Asia & Pacific|
|Scope:||branding, copywriting, online, photography, premiums, press, print, strategy, video|
|Features||liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan)|
From Our Clients
I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.
I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.