Craig International Ballistics responsive site
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Craig International Ballistics is a leading manufacturer of combat-proven body armour systems for defence force and police force personnel, ballistic glass and ballistic plates for aircraft, land transport and marine vessels. The company is ISO 9001 certified and has been producing security solutions since late last century.
Craig International Ballistics has supplied more than 100,000 Soft Armour Inserts (SAI) and hard ballistic plates to Defence and Police forces and is the largest supplier of police body armour in Australia. The company is a distributor of ballistic resistant glass for high risk environments such as high value storage facilities and prisons.
A robust Research and Development division ensures that the company continually develops leading-edge armour systems. Craig International Ballistics also specialises in manufacturing armoured Cash in Transit Vehicles including medium and large vans and four-wheel drives, which externally appear practically indistinguishable from regular road vehicles.
Digital Tsunami was commissioned to develop a new responsive site to showcase these products and services in an international standard web presence. As well as conveying corporate and product information, news and events, the site also presents considerable ballistics related information, including: a comprehensive glossary of terms; list of international stab and bullet resistant standards; FAQ; projectile impact videos and information on how to maintain personal body armour.
The site restructures to available browser width and orientation, on smartphones, phablets, tablets and desktops. Navigation adjusts from a pulldown menu on handheld devices to a horizontal main menu with individual pulldown submenus on desktops. Images resize and columns adjust (3, 2 or 1), subject to the precise width of the browser. A ‘footer nav’ offers an alternative form of navigation and by using a range of key words and phrases, acts as a valuable contributor to increased Google ranking.
The site features full-screen vectored background image (of an Australian Bushmaster APC, for which Craig International Ballistics now produces ballistic-resistant windows). Content control is via a sophisticated and easy-to-use WordPress content management system (CMS).
Digital Tsunami also developed a new Craig International Ballistics identity. Emphasising the aspects of protection and ballistics, this resulted in a powerful icon and robust typeface.
Details
Client: | Craig International Ballistics |
Solution/s: | identity, mobile, web |
Sector/s: | automotive, aviation & aerospace, building, construction & engineering, manufacturing, safety& security |
Region/s: | Asia/Pacific |
Language/s: | English |
Scope: | identity development, mobile development, web design, web development, web hosting |
Features | video integration, WordPress CMS |
From Our Clients


This is fantastic. Thank you. I really appreciate all the work you have done for us!


The MULS Executive is delighted with this aesthetically pleasing, user friendly site.
We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.


The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.


.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.


I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.