Craig International Ballistics responsive site

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Overview

Craig International Ballistics is a leading manufacturer of combat-proven body armour systems for defence force and police force personnel, ballistic glass and ballistic plates for aircraft, land transport and marine vessels. The company is ISO 9001 certified and has been producing security solutions since late last century.

Craig International Ballistics has supplied more than 100,000 Soft Armour Inserts (SAI) and hard ballistic plates to Defence and Police forces and is the largest supplier of police body armour in Australia. The company is a distributor of ballistic resistant glass for high risk environments such as high value storage facilities and prisons.

A robust Research and Development division ensures that the company continually develops leading-edge armour systems. Craig International Ballistics also specialises in manufacturing armoured Cash in Transit Vehicles including medium and large vans and four-wheel drives, which externally appear practically indistinguishable from regular road vehicles.

Digital Tsunami was commissioned to develop a new responsive site to showcase these products and services in an international standard web presence. As well as conveying corporate and product information, news and events, the site also presents considerable ballistics related information, including: a comprehensive glossary of terms; list of international stab and bullet resistant standards; FAQ; projectile impact videos and information on how to maintain personal body armour.

The site restructures to available browser width and orientation, on smartphones, phablets, tablets and desktops. Navigation adjusts from a pulldown menu on handheld devices to a horizontal main menu with individual pulldown submenus on desktops. Images resize and columns adjust (3, 2 or 1), subject to the precise width of the browser. A ‘footer nav’ offers an alternative form of navigation and by using a range of key words and phrases, acts as a valuable contributor to increased Google ranking.

The site features full-screen vectored background image (of an Australian Bushmaster APC, for which Craig International Ballistics now produces ballistic-resistant windows). Content control is via a sophisticated and easy-to-use WordPress content management system (CMS).

Digital Tsunami also developed a new Craig International Ballistics identity. Emphasising the aspects of protection and ballistics, this resulted in a powerful icon and robust typeface.

ballistics.com.au

Details

Client: Craig International Ballistics
Solution/s: identity, mobile, web
Sector/s: automotive, aviation & aerospace, building, construction & engineering, manufacturing, safety& security
Region/s: Asia/Pacific
Language/s: English
Scope: identity development, mobile development, web design, web development, web hosting
Features video integration, WordPress CMS

From Our Clients

Quotation Mark

Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.

Steve Mannion
General Manager, Sales & Marketing
Silverwater, NSW, Australia
Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.

Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.

Robyn Rix
Director (Vice President)
Neutral Bay, NSW, Australia
Quotation Mark

I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.

The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.

Glenn Murray
copywriter
Sydney, NSW, Australia
Quotation Mark

Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.

The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Defence