Master Residences responsive site

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Overview

Master Residences Yinchuan is an exclusive, luxury residential precinct in a ‘future city’ in northern China.

to reflect this, the brandline was created: ‘Oasis in the Heart of the City’.

Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products to make these apartments among the most contemporary and innovative residences in China today.

Founder of Digital Tsunami, Andrew W Morse was appointed Creative Director of the marketing for the Master Residences Yinchuan in July 2015. His responsibility was vision and strategy for the launch of this exceptional property. Although an app, video and website were in development, these were revitalised with fresh ideas to comply with a new strategy and a raft of print collaterals. A responsive site was developed, maximising the impact of dramatic photography by Derryck Menere, of the finished buildings and apartments for all desktop and mobile devices.

Within two months, an international team had produced branding and a range of bilingual advertising materials, marketing collaterals, photography, premiums, print and video.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints.

masterresidences.com

Details

Client: Master Real Estate
Solution/s: mobile, web
Sector/s: real estate
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: branding, copywriting, online, photography, premiums, print, strategy, video
Features liaison (Hong Kong, Shanghai, Yinchuan)

From Our Clients

Quotation Mark

Digital Tsunami is awesome.

Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.

Thank you Digital Tsunami. Thank you Andrew

Jenna Dearness Dark
recording artist
Gold Coast, QLD, Australia
Quotation Mark

Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.

Kellie Beumer
Marketing Officer
North Sydney, NSW, Australia
Quotation Mark

This is fantastic. Thank you. I really appreciate all the work you have done for us!

Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
EzyStrut (ASX:KOV)
Quotation Mark

Digital Tsunami has supported us for many years now, and we continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Digital Tsunami is able to discuss ideas with us and then develop them into a practical solution online, and this ‘team’ effort ensures the results are of the highest quality.

When our website is the first thing people look to when making an assessment on our company, I’m pleased to know that we have Andrew and his team behind us.

Roger Christie
Web Project Manager
Sydney, NSW, Australia