Master Residences responsive siteClose
Master Residences Yinchuan is an exclusive, luxury residential precinct in a ‘future city’ in northern China.
to reflect this, the brandline was created: ‘Oasis in the Heart of the City’.
Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient.
The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products to make these apartments among the most contemporary and innovative residences in China today.
Founder of Digital Tsunami, Andrew W Morse was appointed Creative Director of the marketing for the Master Residences Yinchuan in July 2015. His responsibility was vision and strategy for the launch of this exceptional property. Although an app, video and website were in development, these were revitalised with fresh ideas to comply with a new strategy and a raft of print collaterals. A responsive site was developed, maximising the impact of dramatic photography by Derryck Menere, of the finished buildings and apartments for all desktop and mobile devices.
Within two months, an international team had produced branding and a range of bilingual advertising materials, marketing collaterals, photography, premiums, print and video.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints.
|Client:||Master Real Estate|
|Region/s:||Asia & Pacific|
|Scope:||branding, copywriting, online, photography, premiums, print, strategy, video|
|Features||liaison (Hong Kong, Shanghai, Yinchuan)|
From Our Clients
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.
Digital Tsunami has supported us for many years now, and we continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.
Digital Tsunami is able to discuss ideas with us and then develop them into a practical solution online, and this ‘team’ effort ensures the results are of the highest quality.
When our website is the first thing people look to when making an assessment on our company, I’m pleased to know that we have Andrew and his team behind us.
By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.
Digital Tsunami's expertise in visual design, photography, website navigation and business writing, resulted in an extremely effective website.
The project was expertly managed from end to end which resulted in a fast and efficient process.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
I don't know what you do, but you do it well.