Master Residences property photography

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Overview

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments.

Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

The developer of the  needed to achieve ‘cut through’ in a congested property market.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

Photography was required to showcase the apartments: townhouses (with private gardens), simplex (single level) and duplex (dual level) units and (dual-level) penthouses with roof gardens. Derryck Menere of Shanghai shot key interiors, exteriors, and basement operations. Supplemented by two professors of photography and Andrew W Morse’s own photography, these images appeared in print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Details

Client: Master Real Estate
Solution/s: photography
Sector/s: real estate
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: branding, copywriting, online, photography, premiums, press, print, strategy, video
Features liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan)

From Our Clients

Quotation Mark

.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.

Corinna Sager
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Montclair, New York, USA
Lifestyle International
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We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
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Adelaide, SA, Australia
EzyStrut (ASX:KOV)
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When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.

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North Sydney, NSW, Australia
Said Studio
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Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.

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Solvay Pharmaceuticals
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