Master Residences property photography

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Overview

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments.

Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

The developer of the  needed to achieve ‘cut through’ in a congested property market.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

Photography was required to showcase the apartments: townhouses (with private gardens), simplex (single level) and duplex (dual level) units and (dual-level) penthouses with roof gardens. Derryck Menere of Shanghai shot key interiors, exteriors, and basement operations. Supplemented by two professors of photography and Andrew W Morse’s own photography, these images appeared in print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Details

Client: Master Real Estate
Solution/s: photography
Sector/s: real estate
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: branding, copywriting, online, photography, premiums, press, print, strategy, video
Features liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan)

From Our Clients

Quotation Mark

Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

You did excellent work with the site.

Dottore Michele Dal Trozzo
Director
Gonzaga, Italy
Gonzagarredi Soc. Coop.
Quotation Mark

Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.

Ian Brand
Manager - Information Services
Adelaide, SA, Australia
Quotation Mark

For providing a reliable, fast, and well maintained hosting service for business websites, I recommend Andrew and his company Digital Tsunami. The technical support given has been above and beyond, their hosting the fastest I have experienced, and is very well maintained with no issues.

Andrew certainly bends over backwards for his new and current clients, and I can tell he genuinely cares about providing nothing short of an outstanding service.

Adam Connell
Marketing Executive
Adelaide, SA< Australia
Korvest (ASX:KOV)