Helping Hand campaign photography
Close
Overview
Helping Hand is a Hong Kong charitable organisation, assisting elderly people who lack financial support. Major annual fundraising follows Lunar New Year, when a media campaign promotes the sale of cookies. This campaign will launch on 25 February 2013.
At the initiative of Producer Andy Chan, the support of Helping Hand (on a pro-bono basis), has been a part of Digital Tsunami’s international corporate social responsibility (CSR) programme since 2006.
For this annual print campaign, Andy has managed photographic sessions with highly renowned Hong Kong actor / performer, Jacky Cheung Hok-yau.
Advertising Agency William Chan provided the creative. Manhattan Kitchens supplied the location. Photographers Bobby Lee and (this year) Joe Chan, have contributed their time, resources and talents.
Other sponsors include: Chicks, CNI Financial Holdings, Crown Worldwide, Delta photographic studios, HaiTong, Hung Holdings, MetroBroadcast, Northlight and St Honore Cake Shop.
Citiplaza will provide the venue for a launch event. The poster will appear as print ads in the daily press and prominently as billboards in public transport, including: the busy Mass Transit Railway (MTR) stations, bus shelters (courtesy of J C Decaux Cityscape) and the iconic Hong Kong Star Ferry.
Andy also produced a video for Kowloon Motor Bus (KMB), on the company’s contribution to the campaign.
Details
| Client: | Helping Hand |
| Solution/s: | photography, production |
| Sector/s: | advertising & marketing, financial services, healthcare |
| Region/s: | Asia & Pacific |
| Language/s: | Cantonese, English |
| Scope: | studio photography |
| Features | liaison (Hong Kong) |
From Our Clients
I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.
I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.
You did excellent work with the site.