Helping Hand campaign photographyClose
Helping Hand is a Hong Kong charitable organisation, assisting elderly people who lack financial support. Major annual fundraising follows Lunar New Year, when a media campaign promotes the sale of cookies. This campaign will launch on 25 February 2013.
At the initiative of Producer Andy Chan, the support of Helping Hand (on a pro-bono basis), has been a part of Digital Tsunami’s international corporate social responsibility (CSR) programme since 2006.
For this annual print campaign, Andy has managed photographic sessions with highly renowned Hong Kong actor / performer, Jacky Cheung Hok-yau.
Advertising Agency William Chan provided the creative. Manhattan Kitchens supplied the location. Photographers Bobby Lee and (this year) Joe Chan, have contributed their time, resources and talents.
Citiplaza will provide the venue for a launch event. The poster will appear as print ads in the daily press and prominently as billboards in public transport, including: the busy Mass Transit Railway (MTR) stations, bus shelters (courtesy of J C Decaux Cityscape) and the iconic Hong Kong Star Ferry.
Andy also produced a video for Kowloon Motor Bus (KMB), on the company’s contribution to the campaign.
|Sector/s:||advertising & marketing, financial services, healthcare|
|Region/s:||Asia & Pacific|
|Features||liaison (Hong Kong)|
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