Helping Hand campaign photography

Close

Overview

Helping Hand is a Hong Kong charitable organisation, assisting elderly people who lack financial support. Major annual fundraising follows Lunar New Year, when a media campaign promotes the sale of cookies. This campaign will launch on 25 February 2013.

At the initiative of Producer Andy Chan, the support of Helping Hand (on a pro-bono basis), has been a part of Digital Tsunami’s international corporate social responsibility (CSR) programme since 2006.

For this annual print campaign, Andy has managed photographic sessions with highly renowned Hong Kong actor / performer, Jacky Cheung Hok-yau.

Advertising Agency William Chan provided the creative. Manhattan Kitchens supplied the location. Photographers Bobby Lee and (this year) Joe Chan, have contributed their time, resources and talents.

Other sponsors include: Chicks, CNI Financial Holdings, Crown Worldwide, Delta photographic studios, HaiTong, Hung Holdings, MetroBroadcastNorthlight and St Honore Cake Shop.

Citiplaza will provide the venue for a launch event. The poster will appear as print ads in the daily press and prominently as billboards in public transport, including: the busy Mass Transit Railway (MTR) stations, bus shelters (courtesy of J C Decaux Cityscape) and the iconic Hong Kong Star Ferry.

Andy also produced a video for Kowloon Motor Bus (KMB), on the company’s contribution to the campaign.

helpinghand.org.hk

Details

Client: Helping Hand
Solution/s: photography, production
Sector/s: advertising & marketing, financial services, healthcare
Region/s: Asia & Pacific
Language/s: Cantonese, English
Scope: studio photography
Features liaison (Hong Kong)

From Our Clients

Quotation Mark

You did excellent work with the site.

Dottore Michele Dal Trozzo
Director
Gonzaga, Italy
Gonzagarredi Soc. Coop.
Quotation Mark

Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.

He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.

Laurie K. Gilbert
Director
Shah Alam, Selangor, Malaysia
Quotation Mark

I am very happy with my new website from Digital Tsunami.

Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.

Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.

Thomas Rydell
Composer
Eskilstuna, Sweden
Quotation Mark

Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.

Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.

Robyn Rix
Director (Vice President)
Neutral Bay, NSW, Australia
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One