Heineken Club Quest websiteClose
With a tradition dating back to Heineken’s Bierbrouwerij in 1863, Heineken is one of the world’s most recognised imported beer brands (NYX:HEIA).
In 1999, Digital Tsunami was approached to create a bilingual web presence for a national, summer-long campaign to be held across China. Heineken Club Quest was a search for two talented people (a DJ and a ‘personality’), through a series of heats in large nightclubs across the country.
Utilising Heineken’s online style guide (including graphics and hexadecimal colours), the website included instructions, schedule, booking forms, images, video and progressive results, in simplified Chinese characters and English.
To address concerns about page loading time, given the limited access and connection speeds in China at the time, Digital Tsunami co-located the site on webservers in Beijing and Boston (USA), so that wherever the visitor, maximum access speed was guaranteed.
As multiple heats were held each week, Digital Tsunami regularly updated the website until the winners were announced months later.
This dynamic and funky web presence contributed to the massive success of the campaign.
|Sector/s:||advertising & marketing, broadcasting, communications & entertainment, consumer goods, fashion, food & beverage, media & publishing|
|Region/s:||Asia & Pacific|
|Features||photo gallery, video, bilingual, co-location|
From Our Clients
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
You did excellent work with the site.
I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.
I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.