Heineken Club Quest website
CloseOverview
With a tradition dating back to Heineken’s Bierbrouwerij in 1863, Heineken is one of the world’s most recognised imported beer brands (NYX:HEIA).
In 1999, Digital Tsunami was approached to create a bilingual web presence for a national, summer-long campaign to be held across China. Heineken Club Quest was a search for two talented people (a DJ and a ‘personality’), through a series of heats in large nightclubs across the country.
Utilising Heineken’s online style guide (including graphics and hexadecimal colours), the website included instructions, schedule, booking forms, images, video and progressive results, in simplified Chinese characters and English.
To address concerns about page loading time, given the limited access and connection speeds in China at the time, Digital Tsunami co-located the site on webservers in Beijing and Boston (USA), so that wherever the visitor, maximum access speed was guaranteed.
As multiple heats were held each week, Digital Tsunami regularly updated the website until the winners were announced months later.
This dynamic and funky web presence contributed to the massive success of the campaign.
Details
Client: | Heineken |
Solution/s: | web |
Sector/s: | advertising & marketing, broadcasting, communications & entertainment, consumer goods, fashion, food & beverage, media & publishing |
Region/s: | Asia & Pacific |
Language/s: | English, Mandarin |
Scope: | web |
Features | photo gallery, video, bilingual, co-location |
From Our Clients
I happily recommend Andrew and the Digital Tsunami team.
I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.
We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.
Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.