Heineken Club Quest websiteClose
With a tradition dating back to Heineken’s Bierbrouwerij in 1863, Heineken is one of the world’s most recognised imported beer brands (NYX:HEIA).
In 1999, Digital Tsunami was approached to create a bilingual web presence for a national, summer-long campaign to be held across China. Heineken Club Quest was a search for two talented people (a DJ and a ‘personality’), through a series of heats in large nightclubs across the country.
Utilising Heineken’s online style guide (including graphics and hexadecimal colours), the website included instructions, schedule, booking forms, images, video and progressive results, in simplified Chinese characters and English.
To address concerns about page loading time, given the limited access and connection speeds in China at the time, Digital Tsunami co-located the site on webservers in Beijing and Boston (USA), so that wherever the visitor, maximum access speed was guaranteed.
As multiple heats were held each week, Digital Tsunami regularly updated the website until the winners were announced months later.
This dynamic and funky web presence contributed to the massive success of the campaign.
|Sector/s:||advertising & marketing, broadcasting, communications & entertainment, consumer goods, fashion, food & beverage, media & publishing|
|Region/s:||Asia & Pacific|
|Features||photo gallery, video, bilingual, co-location|
From Our Clients
Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.
I like the way they work (efficient, effective) and delivered a great site, on time.
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!