Heineken Club Quest website

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Overview

With a tradition dating back to Heineken’s Bierbrouwerij in 1863, Heineken is one of the world’s most recognised imported beer brands (NYX:HEIA).

In 1999, Digital Tsunami was approached to create a bilingual web presence for a national, summer-long campaign to be held across China. Heineken Club Quest was a search for two talented people (a DJ and a ‘personality’), through a series of heats in large nightclubs across the country.

Utilising Heineken’s online style guide (including graphics and hexadecimal colours), the website included instructions, schedule, booking forms, images, video and progressive results, in simplified Chinese characters and English.

To address concerns about page loading time, given the limited access and connection speeds in China at the time, Digital Tsunami co-located the site on webservers in Beijing and Boston (USA), so that wherever the visitor, maximum access speed was guaranteed.

As multiple heats were held each week, Digital Tsunami regularly updated the website until the winners were announced months later.

This dynamic and funky web presence contributed to the massive success of the campaign.

Heineken Club Quest

Details

Client: Heineken
Solution/s: web
Sector/s: advertising & marketing, broadcasting, communications & entertainment, consumer goods, fashion, food & beverage, media & publishing
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: web
Features photo gallery, video, bilingual, co-location

From Our Clients

Quotation Mark

I have viewed all the videos and would like to commend you on the excellent quality.

I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.

Marika Janis
Executive Director, NSW Branch
Sydney, NSW, Australia
Australia China Business Council
Quotation Mark

I am very happy with my new website from Digital Tsunami.

Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.

Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.

Thomas Rydell
Composer
Eskilstuna, Sweden
Quotation Mark

Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.

Bronwyn Boekenstein
CEO
North Ryde, NSW, Australia
Quotation Mark

This is fantastic. Thank you. I really appreciate all the work you have done for us!

Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
Quotation Mark

.. organised, meticulously detailed and yet flexible - always serving client needs to the highest standards. From a client perspective, you can expect high quality, timely completion and minimal fuss.

Michael Ney
Director
Sydney, NSW, Australia
Sensory Image