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Landing Page Exercise - Bluetoothit.com |
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By Craig Burgess
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In the time I have been making web sites, I think I've never been so intrigued by a concept as the landing page. Simple, yet refined to the point of pixel-pecked proportions, it begs for experimentation. So, I decided that since I have the perfect platform to test out my ideas, I'm going to blog about it as I go, for two reasons. One, this is the first time I have truly set my mind to making one page as effective as possible as far as sales conversions go. Recommend this article... |
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Content? How Do I Get Content? |
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By Craig Burgess
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This article is to show you how to create content that really speaks to your audience. In all industries there are people that really know what’s going on. They are knowledgeable, experienced and skillful, and looked-up-to by their colleagues and customers. This may come as a shock to you, but you are probably one of those people!
 The truth is, most people have those skills and knowledge and don’t even realize it, just like you. 
The truth is, most people have those skills and knowledge and don’t even realize it, just like you. It’s just sitting in that brain, waiting to come out. So, how do you coax it all out? Well, when you’re going to write an article for a content-centered e-newsletter remember that it needs some type of structure. No normal person walks up and starts spouting off random bits of information; it’s always in the context of discussion or a question.
And questions are one of the best ways to pull out those specific things you think people are going to need to hear. In other words, if you go to visit a client, you can be guaranteed they are going to ask you questions about their specific industry. So, how do you translate that conversation into the written word? With a voice-activated tape recorder or digital recorder, that's how.
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By Craig Burgess
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How many times have you visited sites where you felt like you've just stumbled across a secret clubhouse adorned with symbols that only have meaning to the members?
It's not that the in-house or hired designers and developers try to hide what the site has to offer, they (or their supervisors) are just too close to the project to realize that their knowledge of their company or product is not our knowledge. And if you're convinced everyone already knows about your particular niche, then get help. Have your Mom or your neighbor to look at your home page. Does she get it? Does she understand (in under a minute) what your company or website does, with no explanation from you? Recommend this article... |
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