Optim print collaterals
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Overview
Optim has a reputation for facilitating solutions for internationally challenging, exceptionally valuable and critically time-sensitive logistics with a highly agile approach and exceptionally personalised service.
Digital Tsunami has closely collaborated with Optim to ensure branding consistency across all client touchpoints.
Firstly, Digital Tsunami refreshed the 1992 Optim identity. Secondly, electronic document templates were designed. Thirdly, business cards and A5 notepads were designed and printed, ‘wrap’ artwork for a prime mover designed, and office signage co-ordinated. Fourthly, Digital Tsunami developed the online presence and edited a dynamic video to convey the geographical and transport methods utilised in serving Optim clients.
The most recent deliverables included a high-end presentation folder and electronic templates for datasheets and case studies. These will be utilised for new business pitches and printed quotations.
By designing electronic templates, Optim’s investment is maximised, as they enable bespoke in-house customisation and on-demand printing.
The presentation folder was designed with powerful visuals and minimal text (logo and brandline only), to maximise shelf life, as future telephone or address changes will not render the folder redundant.
The folder was printed on stiff card with spot colour, matt lamination and a gloss spot UV finish, to maximise impact. An impressive image of a vast load of equipment on a tarmac awaiting aircraft loading, was printed on the inside of the folder and the document flaps, to maximise impact when opened.
Details
| Client: | Optim Global Logistics |
| Solution/s: | |
| Sector/s: | logistics |
| Region/s: | Asia / Pacific, Australia, EMEA, Americas, Africa |
| Language/s: | English |
| Scope: | |
| Features | brand development, logo development, print design, web development |
From Our Clients
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.
We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.