Optim print collaterals

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Overview

Optim has a reputation for facilitating solutions for internationally challenging, exceptionally valuable and critically time-sensitive logistics with a highly agile approach and exceptionally personalised service.

Digital Tsunami has closely collaborated with Optim to ensure branding consistency across all client touchpoints.

Firstly, Digital Tsunami refreshed the 1992 Optim identity. Secondly, electronic document templates were designed. Thirdly, business cards and A5 notepads were designed and printed, ‘wrap’ artwork for a prime mover designed, and office signage co-ordinated. Fourthly, Digital Tsunami developed the online presence and edited a dynamic video to convey the geographical and transport methods utilised in serving Optim clients.

The most recent deliverables included a high-end presentation folder and electronic templates for datasheets and case studies. These will be utilised for new business pitches and printed quotations.

By designing electronic templates, Optim’s investment is maximised, as they enable bespoke in-house customisation and on-demand printing.

The presentation folder was designed with powerful visuals and minimal text (logo and brandline only), to maximise shelf life, as future telephone or address changes will not render the folder redundant.

The folder was printed on stiff card with spot colour, matt lamination and a gloss spot UV finish, to maximise impact. An impressive image of a vast load of equipment on a tarmac awaiting aircraft loading, was printed on the inside of the folder and the document flaps, to maximise impact when opened.

optim.global

Details

Client: Optim Global Logistics
Solution/s: print
Sector/s: logistics
Region/s: Asia / Pacific, Australia, EMEA, Americas, Africa
Language/s: English
Scope: print
Features brand development, logo development, print design, web development

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Quotation Mark

You did excellent work with the site.

Dottore Michele Dal Trozzo
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Gonzagarredi Soc. Coop.
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Adelaide, SA< Australia
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Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.

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Sydney, NSW, Australia
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Atlanta, Georgia, USA
Anisa International