Optim online

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Overview

A dynamic Australian logistics solutions provider, Optim delivers an exceptionally personalised service, an agile approach and decades of expertise. Specialising in challenging and critically time-sensitive projects, Optim has built a reputation for delivering the seemingly impossible.

Founded in 1992, Optim was in need of an identity refresh, to reflect a 21st century brand.

After developing an icon, logotype and brandline for Optim, Digital Tsunami was commissioned to develop a web site which was informative but succinct. The first step to emphasise the planet-wide solutions which Optim delivers, was to propose a new top level domain; dot global.

The most commonly used online functionality for Optim clients is a secure online shipment tracker. A button link was prominently positioned in the header.

The main nav presented the primary solutions of airfreight, sea freight, customs clearance and specialised services (including shipping camera equipment for feature film production and major sporting events).

Four tabs in corporate colours highlighted these sections, adapting from one to two rows, depending on screen width of desktop monitor, tablet or smartphone.

A short video evocatively conveying the global operations of Optim was edited and inserted into the welcome page of the web site.

optim.global

Details

Client: Optim Global Logistics
Solution/s: online
Sector/s: logistics
Region/s: Asia / Pacific, Australia, EMEA, Americas, Africa
Language/s: English
Scope: branding, online, print
Features responsive web development with components adjusted for three broad screen categories (desktop, tablet, smartphone), for which panels, fonts and image dimensions had to be varied to ensure appropriate display

From Our Clients

Quotation Mark

In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.

Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.

Travis Taylor
Communication Coordinator
Stapylton, Queensland, Australia
Multinail
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Quotation Mark

I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.

Dan Usher
Founder
Sydney, NSW, Australia
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