Optim online

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Overview

A dynamic Australian logistics solutions provider, Optim delivers an exceptionally personalised service, an agile approach and decades of expertise. Specialising in challenging and critically time-sensitive projects, Optim has built a reputation for delivering the seemingly impossible.

Founded in 1992, Optim was in need of an identity refresh, to reflect a 21st century brand.

After developing an icon, logotype and brandline for Optim, Digital Tsunami was commissioned to develop a web site which was informative but succinct. The first step to emphasise the planet-wide solutions which Optim delivers, was to propose a new top level domain; dot global.

The most commonly used online functionality for Optim clients is a secure online shipment tracker. A button link was prominently positioned in the header.

The main nav presented the primary solutions of airfreight, sea freight, customs clearance and specialised services (including shipping camera equipment for feature film production and major sporting events).

Four tabs in corporate colours highlighted these sections, adapting from one to two rows, depending on screen width of desktop monitor, tablet or smartphone.

A short video evocatively conveying the global operations of Optim was edited and inserted into the welcome page of the web site.

optim.global

Details

Client: Optim Global Logistics
Solution/s: online
Sector/s: logistics
Region/s: Asia / Pacific, Australia, EMEA, Americas, Africa
Language/s: English
Scope: branding, online, print
Features responsive web development with components adjusted for three broad screen categories (desktop, tablet, smartphone), for which panels, fonts and image dimensions had to be varied to ensure appropriate display

From Our Clients

Quotation Mark

Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.

Keith Abbott
Group Manager, ODL
Abu Dhabi, United Arab Emirates
Leighton International
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
EzyStrut (ASX:KOV)
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
Quotation Mark

Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.

I like the way they work (efficient, effective) and delivered a great site, on time.

Suzy Jacobs
Founder & Chief Inspiration Officer
Sydney, NSW, Australia
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