A dynamic Australian logistics solutions provider, Optim delivers an exceptionally personalised service, an agile approach and decades of expertise. Specialising in challenging and critically time-sensitive projects, Optim has built a reputation for delivering the seemingly impossible.
Founded in 1992, Optim was in need of an identity refresh, to reflect a 21st century brand.
After developing an icon, logotype and brandline for Optim, Digital Tsunami was commissioned to develop a web site which was informative but succinct. The first step to emphasise the planet-wide solutions which Optim delivers, was to propose a new top level domain; dot global.
The most commonly used online functionality for Optim clients is a secure online shipment tracker. A button link was prominently positioned in the header.
The main nav presented the primary solutions of airfreight, sea freight, customs clearance and specialised services (including shipping camera equipment for feature film production and major sporting events).
Four tabs in corporate colours highlighted these sections, adapting from one to two rows, depending on screen width of desktop monitor, tablet or smartphone.
A short video evocatively conveying the global operations of Optim was edited and inserted into the welcome page of the web site.
|Client:||Optim Global Logistics|
|Region/s:||Asia / Pacific, Australia, EMEA, Americas, Africa|
|Scope:||branding, online, print|
|Features||responsive web development with components adjusted for three broad screen categories (desktop, tablet, smartphone), for which panels, fonts and image dimensions had to be varied to ensure appropriate display|
From Our Clients
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.