Craig Ballistics identity

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Overview

Craig International Ballistics is a leading supplier of body armour to the Australian Defence Force (ADF) and Police Forces.

With an innovative approach to engineering, ISO:9001:2008 certification and a commitment to research and development, the company has earned a reputation for reliability, quality and performance in the supply of aircraft and marine armour panels, armoured vehicles, structural armour, covert and tactical body armour.

Craig International Ballistics is the leading Australian manufacturer of combat-proven body armour systems. After developing body armour for the ADF in East Timor, the DMO began purchasing body armour for troops in the Iraq and Afghanistan wars. Craig International has now supplied over 100,000 Soft Armour Inserts (SAI) and hard ballistic plates to both Defence and Local Police Forces and is the largest supplier of police body armour in Australia.

The company also specialises in manufacturing armoured Cash in Transit Vehicles and is a distributor of ballistic resistant glass for vehicles including the Bushmaster.

In the first step to delivering a new web presence for Craig International Ballistics, Digital Tsunami has developed a new bold identity.

Within the global environment of crowd-sourcing, Digital Tsunami managed the briefing and selection of logos from scores of graphic designers worldwide. The client’s selection was a bold, contemporary and meaningful icon and robust font, which reflects the stature of the company.

ballistics.com.au

Details

Client: Craig International Ballistics
Solution/s: branding
Sector/s: automotive, aviation & aerospace, building, construction & engineering, manufacturing, safety & security
Region/s: Asia / Pacific, Australia
Language/s: English
Scope: identity development
Features logo refinement

From Our Clients

Quotation Mark

Digital Tsunami has supported us for many years now, and we continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Digital Tsunami is able to discuss ideas with us and then develop them into a practical solution online, and this ‘team’ effort ensures the results are of the highest quality.

When our website is the first thing people look to when making an assessment on our company, I’m pleased to know that we have Andrew and his team behind us.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
Quotation Mark

The MULS Executive is delighted with this aesthetically pleasing, user friendly site.

We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.

Sebastian Hartford-Davis
President
Macquarie Park, NSW, Australia
Macquarie University Law Society
Quotation Mark

Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !

Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.

Bronwyn Boekenstein
CEO
North Ryde, NSW, Australia
Quotation Mark

I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!

Stephanie Oley
Writer, Editor, Translator
Sydney, NSW, Australia