Cathay Pacific destination film

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Overview

Cathay Pacific Airways is Hong Kong’s international airline, with a large fleet of wide-body aircraft flying to over one hundred destinations across the globe.

Andrew W Morse conceptualised and directed a short inbound destination film for Cathay Pacific. After a peregrine species which soars on updrafts of Hong Kong’s mountain peaks, the film was titled “From the Eyes of a Black Kite”.

Many hours of aerials were flown, and many feet of 35mm film exposed, to capture stunning low altitude vistas of the extreme variations in the topography of the territory. Long languid sequences included traversing the Mai Po Marshes and Plover Cove at dawn, vast expanses of green hills, craggy rock formations on the North Eastern coast, fishing villages on Peng Chau, and the dynamic (at any hour) Victoria Harbour.

Landing our helicopter on the construction site of the new international airport became an historic event. As the DP changed a magazine on the film camera, the Director alighted .. and became one of the very first air passengers to land at Chek Lap Kok!

The film was one in a series of destination films screened on CX flights for several years.

Details

Client: Cathay Pacific
Solution/s: 35mm film, aerials
Sector/s: tourism
Region/s: Asia/Pacific
Language/s: music
Scope: screenwriting, directing, film production
Features extensive aerial filming (Hong Kong)

From Our Clients

Quotation Mark

Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.

The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Defence
Quotation Mark

The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.

We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.

Anthony Chiu
Managing Director
Hong Kong
Quotation Mark

Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.

I like the way they work (efficient, effective) and delivered a great site, on time.

Suzy Jacobs
Founder & Chief Inspiration Officer
Sydney, NSW, Australia
She Business
Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas