Apps comprise the fastest growing revenue generator online.
All types of companies are commissioning mobile applications to promote their brands, products and services.
However, as with any marketing and communications medium, it is critical to determine a clear target market, strategy, objectives and a unique selling proposition.
Content Management System (CMS)
Apart from short-term campaigns, all public websites should have an integrated CMS, which enables your in-house, non-technical staff to update your website with ease. Digital Tsunami provides documentation and on-site or remote training for your staff.
Open source SilverStripe is a robust and intricate platform suited to mid-level enterprise installations. The clients for which Digital Tsunami has implemented SilverStripe include listed companies Hills (HIL:ASX), Theiss (LEI:ASX) and XTek (XTE:ASX).
The proprietary CMS SiteCore, is a robust and complex platform built on M/S .NET and can run Oracle databases. It is well-suited to enterprise-level applications. The Australian listed company Hills Holdings (the originator of the iconic Hills Hoist backyard rotary washing line), (HIL:ASX) was one client for which Digital Tsunami implemented SiteCore.
The ever-increasing global market penetration of open source WordPress is a testament to its flexibility and simplicity.Digital Tsunami has applied this highly adaptable platform to clients in government and across an extensive range of business sectors.
Domain Name Registration
A domain name is at the core of your online presence. It is so critical that availability may impact on branding. Digital Tsunami can advise and register domain names specific to country, sector or brand.
Selling online is rapid, easy and secure; a 24/7 sales team generating revenue without needing salary or sleep. Digital Tsunami has integrated shopping carts with many bank and trusted payment gateways.
Electronic direct marketing (or electronic direct mail) refers to HTML email, which is often customised for each individual recipient or integrated with a database (as is Variable Data Printing for print materials). The eDM can contain: images, recipient names and links, and can be responsive, so that it behaves appropriately on a plethora of desktops or handheld devices.
Strategy, design, development and testing are all crucial to eDM campaigns. Digital Tsunami has developed eDMs for financial and educational institutions, manufacturers, publishers, retailers and community organisations, directly and also through advertising and PR agencies.
We test coding on a comprehensive platform, which validates compliance with a range of email clients (AOL, Gmail, Hotmail, Outlook, Thunderbird, Yahoo), browsers (Chrome, Firefox, IE, Safari and Opera), mobile hardware (Android and iOS smartphones, phablets and tablets) and operating systems (Android, iOS).
The familiarity and trust of buying and selling online (eCommerce) is rapidly migrating to mobile commerce. Digital Tsunami can introduce and integrate secure shopping and payment tools appropriate to the mobile environment.
Since 1996, Digital Tsunami has designed innovative, effective and aesthetic web interfaces. Since 2012, we have implemented ‘Mobile-First’ design.
More users now connect to the Internet via handheld devices than desktops. The tenets of good design are even more critical when viewing a small screen in a highly competitive and challenging mobile environment. Keeping it simple has never been more important.
Digital Tsunami can guide you through the issues of various platforms (Android, iOS, RiM), browsers, resolutions and technologies (including apps, augmented reality, HTML5, jQuery, mobile sites and QR codes) to determine the most effective methods to convey your message.
QR codes are an innovative mechanism to extend the reach of print (on cards, datasheets, vehicles or shop windows), into the dynamic data of online (apps, mobile and web sites). Making a connection, the QR code maximises the ROI of both!
SEO Analysis and Campaign
All online brands need search engine optimisation (SEO). All websites should at least be constructed with integrated fundamental SEO including Google Analytics. Digital Tsunami closely collaborates with SEO specialists when you invest in analysis, strategy and monitoring of your brand’s relative position in the marketplace.
What if you gave a party and no-one came?! A web presence does not guarantee visitors, nor does it ensure they will remain after arriving at your welcome page. You have microseconds to demonstrate that you are what your visitors are looking for, and to direct them to it. A detailed eStrategy is the most effective process to determine this, and it starts with Digital Tsunami auditing your current site.
Digital Tsunami can review and analyse your entire online presence, then recommend the most effective and relevant solutions to promote your brand, product or service.
All websites hosted on dedicated Digital Tsunami webservers are dynamically monitored at 120 second intervals. The innovative Alertra Synapse™ technology detects hard connection failures, equipment lockups and operating system failures within seconds, so our support team can address the issue.
The statistics for online video views continue to increase at an astronomical rate. Google gives massive value to online video in ranking keywords. Maximise the impact of your message by producing and posting video to your company site and company branded YouTube channel. Digital Tsunami has been producing, compressing, encoding and integrating web video since 1996. Let us assist you to effectively spread your message.
If your current site was launched more than 2 years ago, it should be renovated. The technology landscape is changing so rapidly that if it has not responded to those changes, your site cannot possibly compete. Digital Tsunami can audit your site and make recommendations for enhancement or replacement to bring back your competitive edge.
After detailed discussion and preparation, wireframes offer a clear view of your new site’s structure, functionality and format, unimpeded by aesthetics. Approval of components and interface functions, based on priority and necessity, can be finalised, and only then will the design of the ‘look and feel’ commence.
From Our Clients
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.
The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.
I would personally rate this site in the top 2 percent of world wide web sites today.
Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !
Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.
We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!
Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.
He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.