You don’t make a billion dollar investment, without taking measures to protect it! Just days after Twitter‘s video platform Vine, attained more linked tweets in a day than Instagram, Facebook has moved to recapture video market share with the launch of 15 second videos on Instagram. This was clearly a well-planned initiative. That Video on Instagram was …Read More…
Over the 12 months to 2013, time spent watching video on mobile devices has doubled. In the first 3 months of 2013, the market share of video viewed on handheld devices grew by 19 percent. In a 24 hour period on 7 June, tweets with links to Vine, exceeded those to Instagram. Within 2 weeks, …Read More…
Today, the Mobile Industry Group of peak digital industry body, Australian Interactive Media Industry Association (AIMIA), released its’ 8th annual Australian Mobile Phone Lifestyle Index, replete with statistics on the use of handheld devices (smartphone and tablets) to access the Internet. The report includes a special topic: The Impact of Tablets on Mobile Phone Use. …Read More…
New York, NY, USA. 2011.12.15 – In a ‘State of the Media’ report published today, market research leader Nielsen has revealed a constant growth in the use of mobile phones to view video content. Smartphones invite users to engage in rich media activities. The growing popularity of smartphones has led to a dramatic rise in …Read More…
