Video – Digital Tsunami

Classifai strategic marketing components

Classifai is a SaaS startup creating solutions for construction sector project delivery with a machine learning attribute not present in even the most established software.

Digital Tsunami closely collaborated with the founders of Classifai to refine the identity and implement a branding and marketing strategy to ensure branding consistency across all client touchpoints, including a ‘teaser’ launch video, LinkedIn company page and a Classifai YouTube channel.

Firstly, Digital Tsunami introduced Classifai to strategic partner Poignand Consulting to develop the brand strategy and marketing strategy documentation.

Secondly, appropriate photography was produced or sourced, then electronic sales deck and video templates designed.

Thirdly, company pages for social platforms were created and standardised.

Fourthly, business cards were designed and printed on stiff card with spot colour, matt lamination and a gloss spot UV finish.

In addition to print collaterals, by designing electronic templates, Classifai’s investment is maximised, as these enable bespoke in-house customisation and on-demand printing.

Digital Tsunami has previously contributed to brands in the building, construction and engineering sector across the globe.

classif.ai

Optim online

A dynamic Australian logistics solutions provider, Optim delivers an exceptionally personalised service, an agile approach and decades of expertise. Specialising in challenging and critically time-sensitive projects, Optim has built a reputation for delivering the seemingly impossible.

Founded in 1992, Optim was in need of an identity refresh, to reflect a 21st century brand.

After developing an icon, logotype and brandline for Optim, Digital Tsunami was commissioned to develop a web site which was informative but succinct. The first step to emphasise the planet-wide solutions which Optim delivers, was to propose a new top level domain; dot global.

The most commonly used online functionality for Optim clients is a secure online shipment tracker. A button link was prominently positioned in the header.

The main nav presented the primary solutions of airfreight, sea freight, customs clearance and specialised services (including shipping camera equipment for feature film production and major sporting events).

Four tabs in corporate colours highlighted these sections, adapting from one to two rows, depending on screen width of desktop monitor, tablet or smartphone.

A short video evocatively conveying the global operations of Optim was edited and inserted into the welcome page of the web site.

optim.global

Nevada run-flat test video

The RV (recreational vehicle) market in the USA is the world’s largest.

According to statistics published by the Recreation Vehicle Industry Association (RVIA), almost 4,000 motorhomes (Type A, B and C) are shipped each month in the USA. When towable vehicles are included, the number is closer to 40,000 per month. In 2014, the North American recreational vehicles market stood at 345,000 units.

Statistics published by Globe Newswire on May 31, 2016, predicted a CAGR of 4.1% between 2014-2020. The industry, which was valued at USD 16 billion in 2014, is expected to reach USD 20.24 billion by 2020. The RV parks and campgrounds sector is valued at $5bn p.a.

One of the biggest risks in driving an RV can be a tyre blowout. In 21% of cases, this results in a rollover of the vehicle. View video example of a RV blowout and overturn.

Digital Tsunami was commissioned to produce a video to document the testing of a run-flat tyre. The objective was to convey the manufacturing capability, ISO 9001 certified processes, testing to international standards, and the quality of materials.

At a desert test track in western USA, a large RV and a SUV simulated blow outs by the proscribed method of explosives attached to the tyre. At 60 km/h, the tyre ruptured and shredded rapidly.

With a ‘run-flat’ solid rubber insert fitted tightly to the inner wheel rim, the vehicles were able to drive without damaging the rim and with the driver in total control. This allows the vehicle to be steered and slowed to the side of the road without swerving into traffic or leaving the road and overturning.

To achieve this objective, Andrew W Morse first determined to deliver the video in 4K resolution*. The visual concept and shooting schedule were prepared, approved and logistics to the remote Nevada test-track arranged.

A photographer, aerial camera operator and experienced local videographer (with whom the director had previously worked) were contracted. Due to advance planning and four 4K cameras on the side of the road and in & on the vehicles, broad coverage was achieved with just two trial runs and ‘blow-out’ tests.

Back in Australia, a music track with an appropriately high tempo was selected and the footage edited into a tight, powerful video.

*Digital Tsunami has been exclusively shooting 4K since 2014 and the company’s founder has been shooting film and video since 1979!

Sources:
crashstats.nhtsa.dot.gov
globenewswire.com
rvia.org
statista.com (recreational vehicles)
statista.com (recreational parks)
youtube.com (RV blowout and rollover)

Craig Defence video

As a leading manufacturer of combat-proven body armour systems for defence force and police force personnel, ballistic glass and ballistic plates for aircraft, land transport and marine vessels Craig International Ballistics needs little introduction to armed forces in Australia. The company is ISO 9001 certified and has been producing security solutions since late last century.

However, all companies need to keep existing clients informed of recent developments and present their capabilities to national or international prospects.

Digital Tsunami was commissioned to produce a video to showcase the company. The objective was to convey the manufacturing capability, ISO 9001 certified processes, ballistics testing to international standards; and the quality of materials, personnel and practices.

To achieve this objective, Andrew W Morse first determined to deliver the video in 4K resolution. Secondly, an aerial camera operator and an experienced local videographer (with whom the director had previously worked) were contracted. Thirdly, the manufacturing complex was visited, to conceive a visual concept and plan the schedule for the shoot. Fourthly, a music track with an appropriately high tempo was selected. Fifthly, (because of the third step), we achieved a very high number of daily ’camera set ups’ (individual camera shots). Sixthly, we filmed in Melbourne at the test centre and shot six locations on the one property. Finally, the footage was edited into a tight, powerful three minute video.

The client was provided with both 4K and HD files, and uploaded an HD version of the video to Vimeo, which was embedded into the website.

Digital Tsunami developed a responsive web presence for Craig International Ballistics in 2014, after delivering a new identity.

ballistics.com.au

Master Residences virtual reality

The challenge with any property development is how to present the property accurately and effectively before a lengthy construction process is complete.

The developer of 168 luxury apartments in China resolved this challenge by creating ‘show flats’ and producing computer graphics (CG) into an impactful video.

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the ancient overland trade route between Europe and the Orient, the ‘Silk Road’.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

Six apartments were fitted out and furnished: a townhouse (with private garden), two simplex and two duplex (dual-level) units and a (dual-level) penthouse with roof garden. CG to showcase the interiors, exteriors, clubhouse and the entire precinct was produced. This visual content was compiled into three distinct videos (also integrating aerials and still photography), each presented within the website and also on a ‘video book’ with embedded screen and magnetic switch, so the video played automatically upon opening.

To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Shooting 4K aerials with an Inspire One and a pilot / gimbal operator team from Hong Kong, three videos of an exceptionally high standard were produced.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all print and online touchpoints.

masterresidences.com

Master Residences video

The developer of 168 luxury apartments in China needed ‘cut through’ in a congested property market.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

The challenge (as with most property developments) is how to present the property accurately and effectively before a lengthy construction process is complete. The answer is to create ‘show flats’ and produce photography, computer graphics (CG) and video.

For Master Residences Yinchuan, six apartments were fitted out and furnished: a townhouse (with private garden), two simplex and two duplex (dual-level) units and a (dual-level) penthouse with roof garden. CG to showcase the interiors, exteriors, clubhouse and the entire precinct was produced; photography of interiors and exteriors was shot; and aerial 4K video of exteriors was captured. This visual content was compiled into three distinct videos, each presented within the website and also on a ‘video book’ with embedded screen and magnetic switch, so the video played automatically upon opening.

masterresidences.com

Hanas LNG bilingual video

In China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia), Hanas New Energy is an LNG and renewable energy producer.

For decades, coal has been the primary energy source in China, resulting in skies heavy with dirty particulate matter. Contributing to the transformation of the power generation sector in China, Hanas is utilising low-carbon and renewable energy sources to generate electricity. For years, Hanas has operated the most efficient LNG liquefaction plant in China.

In three locations around the Chinese East coast, Hanas plans to invest billions of RMB in the construction and operation of LNG terminals, and will then extend into the hinterland of some of the world’s most populous regions with LNG refuelling stations.

In advance of the LNG Expo of late 2015 in Singapore, Digital Tsunami was commissioned to produce a video to launch Hanas LNG onto the world stage.

With an international team of production personnel, Digital Tsunami shot time-lapse sequences and aerials in multiple locations around China from Yinchuan in the central north, to Zhuhai in the south, Putian in the north-east and Hong Kong in the south-east.

4K computer graphics were designed and developed to present a virtually realistic vision of the future assets. Ships, road transport, structures and sea were created and integrated with live action aerial footage of the actual sites of the infrastructure developments.

Cut to inspiring music, the final video, produced in three versions (bilingual, English and Mandarin / simplified Chinese), conveyed the scope and capability of this dynamic force in the rapidly evolving energy sector in China.

hanasnewenergy.com

Hanas windfarm video

Hanas New Energy is a natural gas and renewable energy producer in China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia).

As part of the transformation of the power generation sector in China, Hanas is generating energy via renewable sources to replace the coal which has been so prevalent in China for decades.

To showcase the 250 wind towers which Hanas has installed in Ningxia, Digital Tsunami shot time-lapse sequences and aerials of the Wei Li Jing windfarm, three hours south of Yinchuan.

The camera teams departed the hotel at three in the morning in order to arrive on location in time to capture the stunning dawn skyscape. In the winter chill, we welcomed the offer of faux fur Russian military hats and faux Chinese military full-length coats.

Naturally located in a high wind area, where thousands of kilometres of desert provide no resistance, the wind provided some challenge to the UAV pilot as he flew the DJI Inspire One past the massive Vestas wind turbines and 30 metre blades.

The resulting video, cut to an evocative piece of music, conveys the immensity of these 80 metre high towers, each generating 2 MW of power.

The footage was shot in 4K, edited with precision and mastered in 4k for presentation to government and bank officials and Vestas executives and a low-res version posted to Vimeo.

hanas.com

Watch the video

Foodbank Australia video

Foodbank Australia is the largest hunger relief organisation in Australia, acting as a conduit between the food industry’s surplus and the welfare sector’s need. Last year the organisation provided enough food for 28 million meals.

Foodbank is a non-denominational, non-profit organisation which is a logistics supplier for thousands of charities and community groups which feed hungry Australians. Established in 1992, it now has a presence across the nation, with distribution centres in all state capitals and major regional areas, and a staff of approximately 70 employees and over 3,000 volunteers.

As a community social responsibility (CSR) initiative, Digital Tsunami has supported Foodbank since 2000 on a pro-bono basis. This support has included the development, hosting and technical support of web presence at national and state levels.

Digital Tsunami produced a series of videos incorporating original and existing footage. After a single day shoot at Foodbank NSW, multiple specific-focus videos were produced and edited for offline and online applications.

foodbank.org.au

Wah Yuet video

Wah Yuet manufactures security hardware solutions from key blanks to electronic door control systems, for clients across the globe.

Wah Yuet is a part of the global Kaba group (SIX:KABN).

With a 3 million square foot factory in southern China, Wah Yuet has attained ISO certification and delivers OEM services to recognised global brands. The company’s offices in Hong Kong manage international marketing.

Digital Tsunami was referred to Wah Yuet to produce a video and photography, and was subsequently entrusted with the refinement of the Wah Yuet brand.

Andy Chan made multiple location survey trips to the factory in Taishan, then directed a film crew from Hong Kong and mainland China in shooting extensive choreographed sequences in just three days. Intended for global marketing, the film was post-produced in six language versions.