Ensō Screen visual assets

Ensō Screen develops and produces high quality, engaging dramas as limited series and feature films for international audiences.

After Digital Tsunami conceived the Ensō Screen identity, the next step was the production of visual assets including: business cards; premiums (caps and shoulder bags); and a web presence on IMDb, LinkedIn, and Ensō Screen.

The website is a minimal listing of personnel and projects, simply conveying a commitment to high production values.

ensoscreen.com

Optim truck wrap

Optim is an Australian logistics provider delivering global solutions for high value and time-critical transport challenges.

Since acquired by current management in 2016, Digital Tsunami has closely collaborated with Optim to refresh the brand identity and ensure consistency across all online and print collaterals.

The latest design task has been ‘wrap’ artwork for the cab, aerodynamic roof fairing and rear doors of an Isuzu Tautliner pantech truck. Extending a concept design included in the original identity presentation; body panels display a solid corporate blue background with white logo, wordmark and brandline, over the ‘watermark’ of a cropped, oversize, icon. The curtain sides of the Tautliner are blue, ensuring a bold overall appearance.

As with all the most powerful identities, the icon combines literal and symbolic elements. The origin is the capital ‘O’ of Optim; the circular wheels of vehicles in a shipment’s journey; supplemented by the Zen ensō symbol to represent the search for perfection, and a wholistic, agile approach to problem solving around the globe.

Digital Tsunami has designed a website, video, electronic document templates, presentation folder, business cards, A5 notepads, and office signage.

Optim has also produced a multitude of premiums, including a sustainable carry bag, and even a ship model in Lego!

optim.global

Memoria launch

Memoria is a brand created to produce engaging video memorials for thanksgiving services, funerals or wakes.

Digital Tsunami worked with the founder to conceptualise the brand name, brandline, brand design, then register a domain, select images, write copy and design a responsive web presence and trifold brochure.

A business card was designed and printed, with the logo reversed out of the corporate colour on the back.

Visit Memoria online

Helping Hand annual MTR poster campaign 2022

Helping Hand is a charitable organisation which offers support to elderly Hong Kong citizens who lack financial resources. Primary fundraising is the annual sale of cookies, promoted by a Lunar New Year print and outdoor campaign, featuring Hong Kong superstar, Jacky Cheung Hok-yau.

The initiative of Producer Andy Chan, supporting Helping Hand has been a component of Digital Tsunami’s corporate social responsibility (CSR) programme since 2006.

For 16 years, Andy has managed the production of live action video or studio photography pro-bono. In 2021, Henry Wong photographed for the campaign at no cost. In past years, DP Martin Li, and photographers Bobby Lee and Joe Chan have provided their services.

The poster will appear as print ads in daily newspapers and prominently as billboards and light boxes in public transport. It is gratifying for the Digital Tsunami brand to be credited alongside long-term supporters Mass Transit Railway (MTR) and the iconic Star Ferry.

helpinghand.org.hk

Optim print collaterals

Optim has a reputation for facilitating solutions for internationally challenging, exceptionally valuable and critically time-sensitive logistics with a highly agile approach and exceptionally personalised service.

Digital Tsunami has closely collaborated with Optim to ensure branding consistency across all client touchpoints.

Firstly, Digital Tsunami refreshed the 1992 Optim identity. Secondly, electronic document templates were designed. Thirdly, business cards and A5 notepads were designed and printed, ‘wrap’ artwork for a prime mover designed, and office signage co-ordinated. Fourthly, Digital Tsunami developed the online presence and edited a dynamic video to convey the geographical and transport methods utilised in serving Optim clients.

The most recent deliverables included a high-end presentation folder and electronic templates for datasheets and case studies. These will be utilised for new business pitches and printed quotations.

By designing electronic templates, Optim’s investment is maximised, as they enable bespoke in-house customisation and on-demand printing.

The presentation folder was designed with powerful visuals and minimal text (logo and brandline only), to maximise shelf life, as future telephone or address changes will not render the folder redundant.

The folder was printed on stiff card with spot colour, matt lamination and a gloss spot UV finish, to maximise impact. An impressive image of a vast load of equipment on a tarmac awaiting aircraft loading, was printed on the inside of the folder and the document flaps, to maximise impact when opened.

optim.global

Optim print

A dynamic Australian logistics solutions provider, Optim delivers exceptionally personalised service, and an agile approach from a team with decades of expertise. Specialising in challenging and critically time-sensitive projects, Optim has built a reputation for delivering the seemingly impossible.

Founded in 1992, Optim was in need of an identity refresh, to reflect a 21st century brand.

Subsequent to approval, Digital Tsunami, in collaboration with Sean and Dee at Design Davey, designed electronic document templates, designed and printed business cards and A5 notepads, conceived office signage, branded notepads, developed an online presence, and a design for a fully ‘wrapped’ prime mover.

optim.global

Fairmont hotel datasheet copywriting

Fairmont Hotels & Resorts is a chain of luxury hotels operating 75 properties in 24 countries, including The Plaza in New York, The Savoy in London and the Fairmont Peace Hotel in Shanghai.

The Fairmont Nanjing hotel occupies the upper floors of the ultra-contemporary Jin Ao Tower, with a facade resembling an immense Chinese lantern.

An English language brochure was produced for the property. Designed by Yaean Design, Shanghai, refinement of the English text and compliance with the Fairmont writing style guide was required.

Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.

 

fairmont.com/nanjing/

OysterShell Systems® sales presentation

OysterShell Systems® is an integrated modular housing solution.

The components include: steel-framed Autoclaved Aerated Concrete (AAC) wall panels, light steel roof systems, and complete furniture and appliance packages for permanent housing. The components are packed efficiently into a shipping container and can be delivered anywhere in the world and constructed rapidly on site.

The wall panels have been submitted to international testing laboratories and certified compliant with the:

  • Building Code of Australia
  • California Seismic Code
  • Florida Hurricane Code
  • New Zealand Building Code

Spaces for all doors, windows, power distribution panels wiring and plumbing are prepared, ensuring ultra-fast construction and minimal inefficiency on the construction site. As soon as a concrete slab is prepared to specification, with electrical and plumbing conduits, a robust, attractive and well-finished home can be completed within a week.

Large-scale residential communities have been constructed in the Caribbean, using OysterShell Systems® modular housing.

In order to respond to a request for quotation from an African government, Digital Tsunami was commissioned to create a multi-media sales presentation and a formal offer letter.

The comprehensive presentation integrated photography, floor plans, technical drawings, text, artist’s illustrations and video.

oystershellsystems.com

Schindler escalator copywriting

The Schindler Group is a manufacturer of escalators, elevators, and moving walkways worldwide, founded in Switzerland in 1874. Schindler produces, installs, maintains and modernizes elevators and escalators in commercial, residential and high-rise buildings.

A brochure was produced for the new 9300 model escalators. Designed by Yaean Design, Shanghai, refinement and customisation of the supplied technical content was required.

Digital Tsunami was commissioned to provide copywriting and editing of the text for the English language market.

 

schindler.com

Hanas booklet design

The China energy sector is the world’s most active, following the central government’s initiatives to reduce emissions while powering dramatic growth. Despite a long-term reliance on coal, China has been the world leader in wind farm construction and is encouraging clean and sustainable power sources.

Based in the northern province of Ningxia, Hanas New Energy supplies millions of residential and business consumers with clean energy from natural gas, LNG and wind power. Expansion plans required both Chinese and English language print collaterals, video and photography.

Digital Tsunami founder Andrew W Morse was engaged as Creative Director of this extensive project. With 3 decades of experience working in greater China, Morse has the credentials to deliver high quality bilingual content from video and computer graphics to photography, online sites and print.

Embarking on this project, required the engagement of appropriate local resources based in Shanghai. Morse supervised the recruitment of a production team comprised of Chinese and English native speaking copywriters, graphic designer, video editor, executive assistant to the Creative Director and financial controller working under the aegis of the project Director. A sophisticated 4K video edit suite was custom built and installed in the 55th floor office of Hanas in Pudong.

To capture dramatic imagery of the locations and operations of Hanas, Morse briefed (and frequently accompanied) photography, aerial and video teams to numerous locations around the country.

In addition to producing evocative imagery, booklets were designed and printed for Hanas. These were based on a style guide and infographics developed by the Creative Director and graphic designer.

Since 2013, Digital Tsunami has produced photography, print, online and video solutions for the Hanas Group.

hanasnewenergy.com