A web or information architect takes into account
many different aspects of web site design much like a regular
building architect considers all the needs of the occupants of a
building
and property. Web sites have "occupants" too. They're
called visitors. They have almost the same needs as real
building
users.
- They
need to be able to get around
easily without getting lost.
- They need to find what they're looking for quickly.
- They
need to accomplish their task (the reason they came in)
in the least
frustrating way possible and the least amount of
time.
Some of these ideas might seem like common sense, but some of us
web designers don't get it. Due to various reasons – sometimes under pressure from bosses or the marketing department – we design pages
so complex and hard to use that visitors become frustrated and leave without finding out what was even inside. If real buildings were designed this way, people would tie strings
to the front doors so they could be sure to get out again!
Make sure you and your designer build your site so it's clear, simple and easily understood - just like your local grocery store. Think about it – how hard is it to picture where you buy your apples and bananas every week? (There's a reason they place the milk in the back of the store, just so you know).
Make sure your site has the same kind of easy-to-remember components – domain name, signage and especially, placement of information and navigational links – truly the 'aisles' of the internet.
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