Type and image considerations in responsive design

Today, typefaces are no longer the sole province of print media, but are read on a plethora of screen-based platforms; desktop and laptop computers, phablets, tablets, smartphones; as well as a diversity of specific e-Readers (including Cybook, Icarus, PocketBook, Pyrus, Nook, Kindle and Kobo)*

People view Internet sites on handheld devices and read e-books on computers as well as mobiles. This variety of ‘delivery mechanisms’ adds a dimension of complexity to the job of the designer.

Ilene Strizver, typographic consultant, designer, writer and founder of The Type Studio, addresses this in the Fonts.com blog.

“Legibility and readability of the content are key to engaging and holding the reader’s attention.

So, which category of typeface is the better choice: serif or sans serif?

While sans serif designs have in the past been the “type style of choice” for live text on the Web .. the high resolution of much of today’s digital media, coupled with advanced font technology, has increased the clarity and legibility of fonts used for screen-based media.”

Read more articles on responsive design

The preparation of images too, requires consideration for sites built with responsive design.

Whereas a non-responsive site may have small static ‘thumbnail’ images which link to enlargements appearing in a shadowbox, thumbs on a responsive site may actually increase in size as the page format adjusts from multiple columns to a single column.

Many developers will use an ‘intelligent’ CMS (like WordPress) which automatically creates ALL web images from a single original uploaded image (which may be as much as 2000 pixels wide). This ensures that the image is at its highest resolution (and most modest file size), in appropriate dimensions for every appearance. This approach satisfies accessibility, usability, rapid page load times and visual quality and impact.

In recent months, Digital Tsunami has launched scores of responsive solutions and is constantly delivering sites built with responsive design for national and international clients.

If you want to capitalise on the massive growth in mobile Internet traffic for your brand, contact Digital Tsunami today to plan an upgrade to the latest technology.

Selected sites built with responsive design:

Building, Construction and Engineering
GroupOne.com.au
SydneyEnergy.com.au

Corporate Services
Comsec-Offshore.com

Education
Cameragal.nsw.edu.au

Entertainment
JennaDearnessDark.com

Government
LRWG.com.au

Health and Safety
NeckSafe.com

Hospitality
ViewHotels.com.au

Legal
NorthsideLaw.com.au

Manufacturing
OysterShellSystems.com

Resources
OwenHegarty.com

Security
Ballistics.com.au


Related articles

Mobile video consumption keeps growing
1,040% increase in Internet time spent on tablets
World going mobile, as smartphone sales to exceed PCs
Comsec trilingual responsive site launched
What does “responsive” really mean?

More articles on the mobile marketplace

*Reviews of e-readers in the Australian market on cNet
Comparison of e-book readers in Wikipedia
About Fonts.com

The Fonts.com™ store from Monotype offers more than 150,000 desktop and Web font products for you to preview, purchase and download.

The Fonts.com blog offers a daily dose of typography (for print, web, mobile and more). The blog often announces new fonts, such as the Slab Serif font Silica, which owes its heritage to the demands for attention-getting early print advertising of 1815.

From Our Clients

Quotation Mark

Digital Tsunami is awesome.

Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.

Thank you Digital Tsunami. Thank you Andrew

Jenna Dearness Dark
recording artist
Gold Coast, QLD, Australia
Quotation Mark

Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !

Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.

Bronwyn Boekenstein
CEO
North Ryde, NSW, Australia
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.

Bronwyn Boekenstein
CEO
North Ryde, NSW, Australia
Quotation Mark

Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.

Steve Mannion
General Manager, Sales & Marketing
Silverwater, NSW, Australia
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.