“This is the only graph you’ll need”

The year was 1994, and I was attending a seminar on the rapid uptake of online technology.

The presenter, an executive of AT&T Asia Pacific, displayed a single graph of quantity over time, and told us to think of it whenever he mentioned statistics: number of people online, companies online, domain names registered, emails sent, etc.

The graph was the ascending section of a sine curve, progressing almost vertically.

It was prophetic, as it remains accurate almost 20 years later!

If you have not seen the Social Media Revolution animation by Erik Qualman (author of “Socialnomics”), you should watch this powerful 4 minute presentation (refreshed in 2012). With a Fatboy Slim track driving the pace, it covers the dramatic growth and global impact of social networking.

The same message is conveyed in his new presentation “Technology Will Kill”. The 2 minute message identifies the technologies which hand-held devices are already replacing (fixed-line phones, books, newspapers, radio, TV, maps, instruction manuals,  cash*, etc.).

*A smartphone replacing cash?! MasterCard is a global provider with a proximity app for cashless transactions, while PayPal Here™ will enable credit card transactions via a smartphone attachment.

With historical perspective, the continual advancement of technology seems inevitable, but the pace of change is also continually increasing. As the data indicates, the number of years in which different technologies attained 50 million users, was:

  • radio        38
  • television   13
  • Internet       4
  • iPod            3

More recently, Facebook grew to over 100 million users in less than 9 months, and in the same length of time, one billion iPod apps were downloaded.

Another classic presentation, (which should be required viewing for all business people), is “What the HELL is social media – in 2 minutes“, by timetogetsocial. Although now 2 years old, (and therefore horrendously out-of-date), it has a strong story to tell.

 

Sources:
You Tube: Socialnomics “Social Media Revolution”
YouTube: Socialnomics “Technology Will Kill”
SMH: “MasterCard introduces PayPass wallet”
PayPal credit card reader for smartphones
YouTube: timetogetsocial “What the HELL is social media – in 2 minutes”

From Our Clients

Quotation Mark

Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.

Laurie K. Gilbert
Director
Hong Kong
L’Image
Quotation Mark

The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.

We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.

Anthony Chiu
Managing Director
Hong Kong
Quotation Mark

Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.

Kellie Beumer
Marketing Officer
North Sydney, NSW, Australia
Quotation Mark

In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.

Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.

Travis Taylor
Communication Coordinator
Stapylton, Queensland, Australia
Multinail
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.