The season for giving on iTunesNovember 4, 2013
A Christmas song has been released to raise funds toward feeding the Australians who rely on food relief each year.
At times like Christmas, we are reminded of the profound role food plays in our lives. It is an essential element in bringing families, friends and communities together to share and celebrate. It also counterpoints the fact that during the festive season, many families and individuals will go without.
A group of Geraldton music industry professionals, “4 A Cause”, especially wrote and recorded the song ‘Food for Christmas’ for Foodbank. Each iTunes download will finance a meal, to a person who might otherwise have nothing to eat.
The inspiration for the initiative was the personal experience of Producer, Dave Clare. As a boy, he recalls
“a Christmas when our family could barely afford to feed us .. let alone give presents.” Himself now a parent, Dave says “I always make sure (my kids) know that Christmas is a time of giving, and I hope that’s a message we can spread with this song.”
“To download the song costs less than a cup of coffee, and yet buying it this Christmas will give someone more than just a meal, but also the knowledge that someone cares.”
Dave had heard the Foodbank story and was astonished to learn that a few hundred dollars could feed 30 families at Christmas. He realised that anyone could “give a little, to help a lot”, and was inspired to write the lyrics, then approached local music industry people to contribute.
Every aspect of the production was completed in Geraldton. The music was written by Leon Tioke, and performed by Leon (acoustic guitar), Aaron Willcox (rhythm and bass guitars), Gavin Carvill (drums), Josh Crothers (piano) and Emily Ruffin, Gavin Carvill and Deb Reader (vocals) with production by Rusty Nails Entertainment, and mixing and sound engineering by Aaron Willcox of Epic Sound Studios.
Video footage was shot in the recording studio, streets and Foodbank warehouse in Geraldton, compiled by Nat Browning of Browning Media.
Foodbank WA has branches across the state, in Albany, Bunbury, Geraldton, Kalgoorlie-Boulder, Mandurah and is headquartered in Perth.
Buy the song “Food for Christmas” on iTunes
For fourteen years, Digital Tsunami has supported Foodbank in Australia on a pro-bono basis, as a corporate social responsibility (CSR) initiative. This support has included the development, hosting and technical support of web presence at national and state levels.
From Our Clients
This is fantastic. Thank you. I really appreciate all the work you have done for us!
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.
The MULS Executive is delighted with this aesthetically pleasing, user friendly site.
We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.
We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.