Ten ways to build your brand in 2014

Last year, we predicted that the three most critical promotional tools for the year were

  • mobile
  • social media
  • video

This proved true, and these three will remain essential in 2014.

However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention.

Here are our ten ways to build your brand in 2014

 

Mobile

1 .. responsive web design
(if your site is not optimised for mobile, you are missing out more, every day)

2 .. enterprise mobility
(multi-screening, BYOD and BYOA, are all changing the way people work)

3 .. short-form platforms
(Twitter, Pinterest, Instagram, Kik, Snapchat, Vimeo, Vine and YouTube)

 

Social Media

4 .. authenticity
(employee advocates, sponsored programmes, paid advertising on social platforms and search engines, social media outsourcing)

4 .. word-of-mouth advocacy
(through passion, relevance and trust, genuine organic love for a brand influences behaviour far more than paid promotion)

5 .. real-time marketing
(opportunistic and engaged blogging with your customer demographic is a potent sales tool)

6 .. your own brand list-building
(we’ve all helped Facebook and LinkedIn build massive networks .. Now’s the time for DIY)

 

Video

8 .. visually innovative & branded content
(partner with graphic designers, photographers and video producers to build evocative visual assets: images, infographics, videos and videographics)

9 .. coherent social storytelling
(engaging brand stories through social marketing to build relationships with consumers by sharing common goals)

10 .. interactive tagged video
(enabling social media users to add tags, hashtags and keywork links to video)

 

All these strategies can be applied to your brand.

Over seventeen years, Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients in an extensive range of sectors.

To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2014, contact Digital Tsunami today!

From Our Clients

Quotation Mark

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Michael Ney
Director
Sydney, NSW, Australia
Sensory Image
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I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.

The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.

Glenn Murray
copywriter
Sydney, NSW, Australia
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The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.

Thank you for all your help and patience in working with us for this successful outcome.

Robyn Sefiani
Managing Director
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.

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CEO
North Ryde, NSW, Australia
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Director
Mönsterås, Sweden
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