Ten ways to build your brand in 2014

Last year, we predicted that the three most critical promotional tools for the year were

  • mobile
  • social media
  • video

This proved true, and these three will remain essential in 2014.

However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention.

Here are our ten ways to build your brand in 2014

 

Mobile

1 .. responsive web design
(if your site is not optimised for mobile, you are missing out more, every day)

2 .. enterprise mobility
(multi-screening, BYOD and BYOA, are all changing the way people work)

3 .. short-form platforms
(Twitter, Pinterest, Instagram, Kik, Snapchat, Vimeo, Vine and YouTube)

 

Social Media

4 .. authenticity
(employee advocates, sponsored programmes, paid advertising on social platforms and search engines, social media outsourcing)

4 .. word-of-mouth advocacy
(through passion, relevance and trust, genuine organic love for a brand influences behaviour far more than paid promotion)

5 .. real-time marketing
(opportunistic and engaged blogging with your customer demographic is a potent sales tool)

6 .. your own brand list-building
(we’ve all helped Facebook and LinkedIn build massive networks .. Now’s the time for DIY)

 

Video

8 .. visually innovative & branded content
(partner with graphic designers, photographers and video producers to build evocative visual assets: images, infographics, videos and videographics)

9 .. coherent social storytelling
(engaging brand stories through social marketing to build relationships with consumers by sharing common goals)

10 .. interactive tagged video
(enabling social media users to add tags, hashtags and keywork links to video)

 

All these strategies can be applied to your brand.

Over seventeen years, Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients in an extensive range of sectors.

To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2014, contact Digital Tsunami today!

From Our Clients

Quotation Mark

Digital Tsunami is awesome.

Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.

Thank you Digital Tsunami. Thank you Andrew

Jenna Dearness Dark
recording artist
Gold Coast, QLD, Australia
Quotation Mark

With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
Quotation Mark

I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.

The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.

Glenn Murray
copywriter
Sydney, NSW, Australia
Quotation Mark

Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
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