Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…

You don’t make a billion dollar investment, without taking measures to protect it! Just days after Twitter‘s video platform Vine, attained more linked tweets in a day than Instagram, Facebook has moved to recapture video market share with the launch of 15 second videos on Instagram. This was clearly a well-planned initiative. That Video on Instagram was …Read More…

Over the 12 months to 2013, time spent watching video on mobile devices has doubled. In the first 3 months of 2013, the market share of video viewed on handheld devices grew by 19 percent. In a 24 hour period on 7 June, tweets with links to Vine, exceeded those to Instagram. Within 2 weeks, …Read More…

A foggy Sydney morning, admitted considerable daylight into the subject of the immense power of social media. The impact of the CeBIT Australia 2013 conference and exhibition, (titled ‘The Digital Economy’s Most Important International Event’), was reflected in presentations from the heads of all tiers of government: the Prime Minister (on video), the NSW Premier …Read More…

More people on the Internet are communicating via social media than ever before, and Facebook is the most popular platform. In the first quarter of 2013,  over half the world’s Internet connected population is using Facebook! Using data collated by Global Web Index, Statista has just released a chart of the world’s ten largest social media sites by …Read More…

All the image measurements for your brand’s social media presence, in one (extensive) infographic. For more graphical information, search our recent infographic blogs or visit our Pinterest board. Source: tentsocial.com

Released on March 10, 2013, the Nielsen “Australian Connected Consumers Report 2013” provides insights into the evolving patterns of consumers’ media consumption. Data includes the aggregate time spent on the Internet per day, connectivity during the hours of the day, how age is reflected in device usage patterns, and the increase in ‘out of home’ Internet access. …Read More…

In the age of  CGI virtual reality, a veteran cinematographer analyses the very real technical issues with faking a moon landing television broadcast in 1969. A reasoned response to conspiracy theorists by a pragmatic filmmaker. View video on the YouTube channel of S G Collins, postwar.nl    

Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“. Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad! To have delivered more traffic than this behemoth, is an …Read More…

How do you measure the success of your web presence? Google Analytics? Sales? The phone ringing? Digital Tsunami offers a professional, objective and FREE website evaluation service. 50 criteria are checked on your current website and extended web presence, and collated into 4 categories: Content Usability SEO Social Media Criteria measured include the freshness, clarity and …Read More…