Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…
You don’t make a billion dollar investment, without taking measures to protect it! Just days after Twitter‘s video platform Vine, attained more linked tweets in a day than Instagram, Facebook has moved to recapture video market share with the launch of 15 second videos on Instagram. This was clearly a well-planned initiative. That Video on Instagram was …Read More…
Over the 12 months to 2013, time spent watching video on mobile devices has doubled. In the first 3 months of 2013, the market share of video viewed on handheld devices grew by 19 percent. In a 24 hour period on 7 June, tweets with links to Vine, exceeded those to Instagram. Within 2 weeks, …Read More…
Intensely concise, subliminal television advertisements (known as ‘blip-verts’), were released on an unsuspecting world in 1985. Some viewers died! Network 23, (responsible for creating blip-verts), went out of business a few years later. Blip-verts, Network 23 and the cyberpunk futuristic vision of “Max Headroom” were all fictional! However, the appetite in today’s developed society for ever-briefer snippets …Read More…
