Predictions are a dangerous thing. As the Danish Physicist Niels Bohr stated: “Prediction is very difficult, especially if it’s about the future.” At this time last year, I indicated that marketing focus throughout 2015 should be on three key things: Video China UGC My rationale was: due to the immense volume of video online, exceptional …Read More…

Swan Hill joins Hong Kong, Singapore and Macau as a host city to a light and sound spectacular. Celebrating its 50th year of operation, the riverside Pioneer Settlement has invested over $3.8 million in the state-of-the-art multimedia laser light show, an augmented reality experience, and freshly renovated venues. Located on the Victorian side of the Murray …Read More…

In the current climate conscious landscape, any energy which reduces emissions and minimises global environmental impact is attracting massive attention within the energy exploration and production sector. The upcoming 2015 United Nations Climate Change Conference in Paris has thrown the world’s climate crisis into sharp relief via media and groundswell of activism around the planet. …Read More…

What would entice a group of film-makers to leave the comfort of a luxurious hotel bed at two in the morning? The opportunity to capture a stunning dawn sky, is the answer. In May 2015, Director Andrew W Morse, pilot Stuart Sharpless and gimbal-operator / editor Hari Ravi left the five-star Kempinski Hotel Yinchuan in the middle of the night, …Read More…

What should be the focus of marketing for your business this year? Certainly not some which we have identified in past years. Because by now, ALL brands should have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile. We believe …Read More…

Foodbank in Australia has just launched a new identity for the brand across the country. Devised by the advertising agency Havas (Sydney) the new branding will rollout over coming months, to distribution centres, vehicles, apparel and marketing collaterals. Havas also supplied an animated video which tells the Foodbank story simply and succinctly. Foodbank is the largest hunger …Read More…

Aerial Marine Media provides worldwide cinematography, stills photography, aerial imagery, marine imagery and production support services. Operating out of Malaysia, Aerial Marine Media founder Laurie K. Gilbert SoC, is an award winning Director of Photography with over 30 years experience, shooting dynamic motion picture imagery in more than fifty countries, in continents across the globe. Recently, a short …Read More…

Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…

Consensus Software Awards have been recognising excellence in Australian computer and industrial software since 1999. The Consensus Group now manages a range of awards, including the Consensus Software Awards, Consensus Innovation Awards, Big Data Innovation Awards, IT Professional Awards, Student Innovation Awards, Consensus IT Awards, Consensus IT Writers Awards and the Consensus GreenTech Awards. The value of its identification of …Read More…

A new responsive presence has just launched for Foodbank in Australia, a national network of non-denominational, non-profit, state and territory logistics suppliers, providing a warehousing and distribution conduit between food producers, manufacturers and retailers with surplus food and grocery items and the thousands of charities and community groups which feed hungry families and individuals across the country. Foodbank …Read More…